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“Success doesn’t happen overnight, and usually doesn’t happen in isolation – genuine partnerships inspire and ignite innovation.” – Merz Pharma.
Merz Pharma – an affiliate of Merz Pharma Group - is one of the 70 largest players in the pharmaceutical market. In order to efficiently manage relations with its thousands of clients and field sales representatives, Merz opted for Creatio’s vertical pharma solution and the mobile application for field force management.
Merz Pharma was already a faithful user of Creatio’s 7.6 version; however, it was time to modernize their software and upgrade to Creatio’s latest version, taking into account the specifics of the pharmaceutical industry and the ever-growing company requirements – of course.
The upgrade resulted in the optimization of the existing modules used in CRM. For example, the implementation of standard CRM tasks became available on all mobile devices: the collection and analysis of data of medical field representatives during appointments, sales forecasting, and real-time dashboards.
To learn how the pharma giant improved its operational efficiency, click here.
Judyta Krylova
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November 27, 2019
bpm’online
is renaming to creatio!
Katherine Kostereva
CEO and Managing Partner Creatio
The last 17 years have been an incredible journey for our team at bpm’online. When we started the company, it was just a handful of young graduates with big dreams, ready to work hard to achieve them.
Over the years, we have experienced lots of ups and downs of growing and running a business. However, there has always been one thing that inspired us: the powerful, unique solutions created on the bpm’online platform by our community of partners and customers, many of whom I am proud to call friends.
Our customers and partners use bpm’online platform and CRM solutions to bring business ideas to life through automation. Solutions that they create reflect unique differentiation of their companies, these solutions are their own creations. It is in the DNA of our customers and partners to generate ideas, create, and to change the status quo. And we’re thrilled to honor and support the creators in each of them!
With that, I am very excited to share the news… Our company has changed its corporate and product names to Creatio!
The new name reflects our strong belief that everyone will become a developer, able to automate ideas and create custom solutions in minutes. We call these solutions “creatios.”
EVERYONE
A DEVELOPER
We have rolled out the Creatio renaming on October 30, 2019. I hope you’ll enjoy a recording of an online launch event at creatio.com/new-watch
While our name is changing, the strategy, products, our team and commitment to empowering our users with the best low-code / no-code BPM platform and sophisticated CRM products remain the same. The new name only reinforces our vision of creating a world where any business idea can be automated in minutes.
Please visit our FAQ page for more information on the renaming process. As always, I'd appreciate your feedback and I'm happy to answer any questions.
Yours sincerely,
Katherine Kostereva
CEO and Managing Partner
Creatio
