Report notes that “bpm’online couples intelligent process management with CRM”

Bpm'online has been positioned as a Leader in The Forrester Wave™: CRM Suites for Midsize Organizations, Q4 2016 by Forrester Research.

Recognition as a Leader in this prestigious CRM evaluation was preceded by bpm’online’s significant investment into innovation and continuous enhancement of its products to serve the evolving needs of businesses globally. Thousands of customers worldwide leverage bpm’online as a core technology for their customer-facing processes, helping them meet key challenges and capitalize upon every opportunity.

As part of the Forrester Wave evaluation, 11 significant vendors of CRM solutions for midsize organizations were assessed based on 36 comprehensive criteria grouped into three categories: Current offering, Strategy and Market presence. The evaluation in the Forrester Wave looked at the product strength of each vendor’s products across a spectrum of CRM capabilities: sales force automation (SFA), marketing automation, customer service, field service, eCommerce, business intelligence, and platform and architecture.  

The report noted that “bpm’online aims to standardize omnichannel customer engagement by delivering intelligent experiences across the sales, marketing, and service journeys… Bpm’online has excellent support for role-based sales processes, solid marketing and customer service capabilities, and fair field service and eCommerce capabilities. It delivers this on a single, unified platform with engaging user experiences that customers rave about. These capabilities are infused with very strong process management to standardize guided selling and customer service workflows. Predictive decisioning optimizes product offers, next best steps for marketing campaigns, opportunity management, and customer service processes.”

"We are honored that Forrester Research named bpm’online a Leader among CRM Suites for Midsize Organizations,” said Katherine Kostereva, CEO and Managing Partner of bpm'online. “We at bpm’online are passionate about creating best-of-breed technologies for process-driven CRM. We are proud that bpm’online’s intelligent process-driven CRM, that our customers gloat about, is now recognized as a leading technology by such a reputable research agency.”

Bpm’online offers intelligent process-driven CRM to connect the dots between marketing, sales and service and manage a complete customer journey – from lead to order, and to ongoing account maintenance. The beauty and the core value of bpm’online CRM is the agility to change processes faster than ever and align marketing, sales and service on a single platform.

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About bpm’online
Bpm’online is a global provider of process-driven CRM for marketing, sales and service. The beauty and the core value of bpm’online products is the agility to change processes faster than ever and align marketing, sales and service on a single platform. Users love bpm’online’s engaging interface with a social look and feel, free from redundant information to keep them focused on what’s relevant. Today, the company serves thousands of customers worldwide.
For more information, visit: www.bpmonline.com