Bpm’online recognized as a leading SFA solution in the latest 2016 Constellation ShortList


Bpm'online, whose process-driven CRM for marketing, sales and service helps thousands of organizations win more customers, has been listed as a leading SFA tool on the 2016 Constellation ShortList™ for Sales Force Automation.

Constellation Research is an award-winning, strategic advisory and futurist firm that serves leaders and organizations navigating the challenges of digital strategy, business model disruption, and digital transformation. The companies included on the Constellation ShortList provide the key functionality and requirements for early adopters pursuing digital transformation initiatives. In their evaluation, Constellation considers such criteria as ease of use, user interface, ability to track prospects and customers through the sales cycle, marketing integration for full prospect engagement visibility, analytics and role-based reporting capabilities, etc. After evaluating over 70 products, bpm’online was recognized as one of the leading SFA solutions in the latest Constellation ShortList™.

As one of the leading products in the SFA category, bpm’online sales provides organizations with intelligent tools to manage the complete sales cycle — from lead to repeat sales. Powered by business process management (BPM) tools to design and automate sales processes, as well as out-of-the-box best practice sales processes that guide sales reps through the best set of actions, bpm’online accelerates sales results and helps sales teams make the most of their sales pipelines. In addition to the remarkable SFA product, customers can also leverage award-winning marketing and service functionality – all on a single platform.

We at bpm’online work hard and invest a lot to continuously improve our products. Over the past year, bpm’online has made a number of enhancements to our SFA solution, announced new features, and formed partnerships aimed at empowering organizations to elevate their sales operations and results. It’s always rewarding to see these efforts being appreciated as our products are being recognized in numerous industry reports and awarded by leading research firms,” said Katherine Kostereva, CEO and Managing Partner at bpm’online.

Form must follow function in digital transformation. Once you craft the right digital business models, you’ll need the right digital technologies for success,” said R “Ray” Wang, chairman and founder at Constellation Research. “As organizations implement digital programs to disrupt an industry, employment of the right tools will determine whether or not the program is successful; each Constellation ShortList guides companies to the right technologies for their transformation initiatives.

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Constellation Research does not endorse any solution or service named in its research.