Bpm'online, whose process-driven software for marketing, sales and service helps over 6,500 organizations win more customers, has been named a winner of the 2016 CRM Watchlist awards led by Paul Greenberg. As the author of the best-selling ‘CRM at the Speed of Light’, Managing Principal of The 56 Group, LLC, and Executive Vice President of the CRM Association, Paul Greenberg is one of the most influential thought leaders in the CRM industry.

The winners of the awards were selected from 131 CRM technology providers that submitted applications. According to Paul Greenberg, the evaluation was based on various criteria that altogether outline the impact a company has in the markets it addresses.

“To have an impact, the company has to be pretty much a complete company who has been doing this long enough to have established a rhythm that leads to impact,” - said Paul Greenberg. “The company has to be well rounded - it has financial stability, solid management, excellent products and services, culture, and a strong partner ecosystem to help sustain its efforts. It has to have a clear vision and mission and also clear-cut strategies to get external forces - customers, analysts, journalists, prospects. ”

Bpm’online wins the CRM Watchlist award for the fourth time. The company’s process-driven CRM is designed to align marketing, sales and service on a single platform. Bpm’online products are backed by a robust business process management engine, which provides companies with the agility to change processes within the CRM system faster than ever. This gives bpm’online clients a competitive edge and tools to keep up with the pace of the market shift.

“We know that the CRM Watchlist evaluation is a thorough and precise analytical process, which identifies top tier CRM vendors that create a noticeable footprint on the market. Being selected as a winner this year again is an honor for us. We are thrilled that our company and products gain more and more recognition both from our customers and key industry experts,” - said Katherine Kostereva, CEO and Managing Partner at bpm’online.