Boston, MA, November 20, 2015 - Bpm’online, whose process-driven CRM software for marketing, sales and service automation helps over 6,000 organizations win more customers, today announced a major update of its flagship products. With businesses today looking for CRM technology that provides easy access to essential data through the cloud, mobile devices, and a unified user interface (1), the new bpm’online version 7.7 provides users with the agility to modify their business processes on the fly, while creating an environment where all critical information is immediately available at their fingertips.

With the latest version 7.7, bpm’online introduces a new business process management (BPM) engine, which supports runtime processes evolution – modification of the process while in the middle of the action. Users gain unprecedented agility - no interruptions to their work when a process needs to be updated. This helps with process modification and testing in response to the immediate needs of the business – on the fly and in the cloud.

The completely updated UI and UX of bpm’online’s mobile application bring new flexibility and access to the users with a set of quick keys, one touch record creation and simplified data editing.

“By launching bpm’online 7.7, we are offering a new level of agility and usability to better serve our ever-growing portfolio of global customers,” said Katherine Kostereva, Managing Partner at bpm’online. “With the release of this new version of bpm’online we’ve taken the next step in the evolution of our entire product line, making it easier for our customers to employ bpm’online as their engine for customer engagement across the entire enterprise.”

Bpm’online 7.7 includes a wide variety of new updates to the platform, as well as the entire product line that extends the functionality of the solution to serve as the central hub for customer data across a broad array of key business processes: marketing, sales and service.

Bpm’online marketing: personalized communications with each customer

Bpm’online marketing offers new features to manage leads and nurture prospects. New tools for website events tracking help to monitor unknown leads. Extended mechanics of trigger campaigns will help to motivate customers to proceed with a purchase. In addition, updated lead qualification and deduplication mechanisms enable marketers to work with the most accurate database of prospects to make the most of the leads generated.

Bpm’online sales: new tools for B2C businesses to manage sales and close more deals faster

An updated version of bpm’online sales offers enhanced functionality for B2C sales. Capabilities for creating an opportunity based on a contact without the need to indicate an account and extended tools for linking leads to orders help companies close more deals without losing a single opportunity.

Bpm’online service: powerful omnichannel support

Bpm’online service 7.7 offers new features designed to improve customer service and grow loyalty. The new release expands opportunities for omnichannel communication management, and helps users handle customer requests quickly and easily. Users can access a holistic case profile, which contains complete case data, entire case history as well as the history of communications with a customer across multiple channels. Optimized out-of-the-box case management process will simplify the work of the service agents. Supervisors will now also benefit from extended supervisor workplace capabilities designed to better coordinate the agents’ work and a large flow of high-priority tasks.

Bpm’online platform: a new level of agility and usability

With the new release bpm’online offers enhanced tools for data import, updated email synchronization, as well as simplified synchronization of the user’s MS Exchange or Gmail contacts and calendar to instantly start working with CRM and obtain a 360-degree customer view. Bpm’online’s new release is designed to become users’ biggest time saver, as it comes with a comprehensive set of user-friendly tools, such as: a unified notification center, updated user hints, pop-up summaries, and many more.

These unparalleled capabilities ensure a new level of agility highlighting a rich array of features that make bpm’online the system of choice for empowering users across the organization.

Learn more about the latest version from the webinar on Nov 20, 2 PM ET >>

(1) Destination CRM