BPMonline, a leading global provider of customer relationship management (CRM) and business process management (BPM) solutions, today announced the release of a new version 7.2 of BPMonline Pharma — a comprehensive cloud CRM software that enables pharmaceutical and life science companies to automate industry-specific business processes and improve customer experience.

BPMonline Pharma is the complete multichannel CRM suite designed to meet pharmaceutical industry specific needs, providing tools for:

• Complete customer data management
• Key account management
• Segmentation and targeting
• Closed loop marketing
• Sales planning and territory alignment
• Field force management
• Cycle activities planning
• Visual dashboards and analytics

Various pharmaceutical business processes can be automated in the system due to the comprehensive business process management engine. By automating industry specific processes the system allows to deliver more results with fewer efforts.

The solution empowers your field force with mobile app ensuring prompt access to the vital data anywhere, anytime to streamline selling efficiency and maximize the lifetime value of customers and physicians.

BPMonline Pharma is designed to deliver a phenomenal user experience. You will love working with the system since it has the same look and feel no matter what device you are on. The intuitive interface allows users to learn and start using the application fast as never before.

Due to unlimited integration capabilities BPMonline Pharma can serve a solid foundation for creating a unified information environment of a pharmaceutical company. The solution can be deployed both On-Site and on Cloud which allows saving time and resources.

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