“Success doesn’t happen overnight, and usually doesn’t happen in isolation – genuine partnerships inspire and ignite innovation.” – Merz Pharma.

Merz Pharma – an affiliate of Merz Pharma Group - is one of the 70 largest players in the pharmaceutical market. In order to efficiently manage relations with its thousands of clients and field sales representatives, Merz opted for Creatio’s vertical pharma solution and the mobile application for field force management.

Merz Pharma was already a faithful user of Creatio’s 7.6 version; however, it was time to modernize their software and upgrade to Creatio’s latest version, taking into account the specifics of the pharmaceutical industry and the ever-growing company requirements – of course.

The upgrade resulted in the optimization of the existing modules used in CRM. For example, the implementation of standard CRM tasks became available on all mobile devices: the collection and analysis of data of medical field representatives during appointments, sales forecasting, and real-time dashboards.

To learn how the pharma giant improved its operational efficiency, click here.