Fundamentals of an efficient lead scoring system

June 22, 2016
Lead scoring is an integral part of lead management. By tracking your prospects' online behavior and web activity, you can determine their level of interest in you in addition to your interest in them. The latest studies reveal that 32% of modern marketers believe that lead quality is more important that lead quantity. Download our eBook and learn how to ensure the success of your marketing campaigns, create more quality leads and increase conversion rate through intelligent lead scoring.
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