MARKETING ACTIVITIES

SHARE NEWS AND UPDATES ON SOCIAL MEDIA

MARKETING ACTIVITIES

START low-code/CRM conversations IN LINKEDIN GROUPS

  1. Find groups about technology, digital transformation or operational excellence. Here you can find a suggested shortlist of groups in English
  2. Request to join one or several groups and wait to be accepted
  3. Start conversations and respond to others
  4. Maximize benefits from your conversations:
    • Connect on LinkedIn with fellow professionals you have conversed with
    • Suggest group members through leadership content and events where appropriate
    • Don’t be promotional or salesy – build trust and establish relationships
MARKETING ACTIVITIES

Send emails to your database promoting Creatio eBooks, reports or events

  1. Bookmark & visit regularly Creatio Insights
  2. Send emails to your database:
    • Include links to landing pages.
    • Target relevant audiences.
    • Send emails at least once a week.
    • Keep in mind GDPR rules.
  3. Check leads generated in partner portal and follow up on them within one week.
Make sure to use your partner tag when publishing links to Creatio content so you get notifications about new leads. If you don’t know your tag, contact Creatio Manager.
Here is an example of URL with partner tag:
https://www.creatio.com?partner=NAME
MARKETING ACTIVITIES

CALL YOUR WARM PROSPECTS

Who are warm contacts?

  • People who have filled out a form on your website or Creatio.com
  • Your social media followers or identifiable visitors to your website
  • Those who contacted you first via chat, email or phone

What to contact them about?

  • Be upfront to describe what you offer and whether there may be a need for it
  • Propose a discovery call to present Creatio and find out about prospect goals
  • Keep nurturing contacts with emails, but only if there is business potential in the future

Check out these examples of scripts you can use to guide you in your calls to warm prospects:

MARKETING ACTIVITIES

PUBLISH THOUGHT LEADERSHIP ARTICLES OR EBOOKS

WHAT?

  • Articles
  • Blog posts
  • eBooks
  • Reports

ABOUT?

  • Digital transformation
  • Low-code/No-code
  • Process automation
  • CRM technologies

WHERE?

  • On your own website
  • As a guest contributor to online media
  • As a sponsor of online media

USEFUL TIPS:

  1. Use forms to collect contact data for lead
  2. Optimize your blogs for SEO using relevant keywords and meta titles
  3. Establish editorial relationships with online media that accepts guest contributions
Visit Creatio Insights to get inspired about formats & topics
MARKETING ACTIVITIES

RUN PAID CAMPAIGNS USING SEARCH OR SOCIAL

Google offers display and search advertising that works well to grow brand awareness. Check out this detailed guide to learn more

Facebook ads can be effective in generating leads, though the quality of them can be low. Get started here

LinkedIn allows you to reach the relevant business audiences, but ad costs can be high. Start with LinkedIn ads here

Twitter ads are short and sweet, but can generate valuable leads. Here is Twitter’s 101 on ads campaigns

MARKETING ACTIVITIES

ENGAGE THIRD PARTIES FOR MARKETING ACTIVITIES

You can engage multiple types of organizations to help you grow Creatio brand awareness and to generate leads. Here are just a few examples of English language organizations that may offer relevant marketing services
MARKETING ACTIVITIES

ORGANIZE OR CO-ORGANIZE EVENTS

ORGANIZE EVENTS

  • Use existing English content from Creatio to do events in your language or develop your own content
  • Let us know when you will host the event so we can promote with our channels

CO-ORGANIZE WITH CREATIO

  • Plan format and content together with Creatio
  • Bring in a speaker and promote the event with you channels
  • Creatio will share 50% of leads generated relevant for your region
MARKETING ACTIVITIES

BE A SPEAKER AT A CREATIO EVENT

  1. Consider events to participate in by exploring the event formats
  2. Contact Lucjan Zaborowski to express interest in being a speaker
  3. Prepare with content and dry runs
  4. Participate in the live session and connect with participants*
MARKETING ACTIVITIES

GENERATE SUCCESS STORIES

Get approval from customer or prospect to develop a case study

Confirm customer willingness to share their story publicly and under what conditions

Let us know about the opportunity

Contact your Partner Account Manager or marketing to let us know about an opportunity for a customer case study

We co-develop content in a written and/or video formats

We can write the case study based on an interview with a customer as well as record and edit a video interview

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