Expands The Reach of Bpm’online’s Process-Driven Cloud-based CRM Solutions In Canada and the US

Bpm’online, whose process-driven CRM software for marketing, sales and service helps over 6,000 organizations win more customers, faster, has named four new channel partners: Canada’s consultancy firms Kewl Consulting from Vancouver, and Eligeo with offices in Vancouver and Calgary; and US-based Altavi from Atlanta, and ISM with six offices across the US.

With industry reports including Bessemer Venture Partner’s spring 2015 data showing double the growth for cloud- based CRM solutions, predicted to reach $45.6 billion by 2017, channel partners are keen to expand their portfolio of CRM solutions to meet market demand. As enterprises face the challenge with aligning business processes today – 80% of leads that are disqualified by sales department actually making a purchase within the next 24 months (Sirius Decisions) – they’re looking for fresh options.

Channel partners are rapidly embracing bpm’online’s partner program as a way to meet market demand for strong business process- defining capabilities in an innovative cloud-based CRM solution – while growing their own recurring revenue streams.

“Enterprises know they need to get smarter about customer-facing processes in order to achieve the digital transformation they seek,” said Michael Rooney, svp and general manager of bpm'online. “We’re delighted to welcome these new solutions partners who, like many other channel leaders, are leveraging bpm’online to help more enterprises to deploy agile CRM systems that give them a competitive edge – with an approach that other CRM solutions can’t match.”

New members of the bpm’online partner eco-system are using the company’s CRM solutions to help enterprises deliver the best customer experience from the very first point of contact, throughout the entire relationship which drives ever increasing brand loyalty. Bpm'online CRM is a fully integrated process-driven CRM comprised of the products, which connect the dots between marketing, sales and service while delivering end-to-end processes – from lead to order, through ongoing customer service.

All bpm’online products are backed with the powerful business process management engine, which makes it easy to tune–in the processes to answer specific needs of a business, as well as seamlessly integrate products for marketing, sales and service on one platform. The key benefit of bpm’online’s partner program is recurring lifetime commissions. Bpm’online partners can earn up to 40% commission throughout the entire lifecycle of their client relationship, which provides a solid basis for their business growth.

Derek Major, Chief Relationship Manager, Eligeo CRM Inc, says: “Now we get a great line of products on the same platform that will empower our clients in their customer service, sales and marketing automation initiatives.” 

“Our partnership with bpm’online will enable us to offer our multiple customers and business partners the unique competitive advantage” ads Brian Segers, Vice President of CRM at ISM. “Businesses seeking to improve their customer-facing processes will find the addition of bpm’online CRM to the ISM product family as solutions that allow them to instantly respond to the new market opportunities while serving their customers better”. 

“We are proud about teaming up with bpm’online. We are looking forward to start our cooperation expecting that bpm’online’s unique expertise and sophisticated CRM products will help us to serve more businesses, empowering them to build excellent customer relations while effectively managing key business operations,” said Diana Llorente, President of Kewl Consulting.

“We are very pleased to add bpm'online to our Customer Relationship Management (CRM) practice. By prioritizing process, bpm makes it easy for everyone – from sales consultancy to sales rep – to design and execute unique, automated processes for increasingly personalized and effective customer acquisition,” concluded Steven Jameson, ALTAVI Managing Partner.

About bpm’online’s new partners