Bpm’online, a world-class vendor of process-driven cloud software for sales, marketing and service automation, has been included in a December, 2014 report titled ‘Market Overview: Enterprise Sales Force Automation Solutions’ by Forrester Research, a global research and advisory firm, providing advice on existing and potential impact of technology.

The report explains how sales professionals can benefit from sales force automation (SFA) solutions, specifies the main SFA market players and the types of solutions they provide. The study focuses on the key idea of how these solutions can help sales reps to be more effective and efficient in their role, close more deals and drive revenue growth.

According to Forrester Research, the SFA market is undergoing significant change with increasing emphasis on mobile sales capability, integration with other software platforms, real-time actionable insight, and usability approaching that of consumer-grade applications.

Forrester Research analysts cited bpm’online sales application as an attractive choice for companies with process-centric sales cycles who want to ensure that their sales force is following standardized processes.

Bpm’online sales is a cloud-based CRM that drives efficient sales processes and enables control over the complete customer journey - from lead generation to closed deals to repeat business. Along with rich SFA functionality the system encompasses out-of-the-box sales processes that guide users through the most effective actions to make the most of the sales pipeline, minimize errors and boost results. Following pre-defined processes makes it easy for companies to jump start using the system, bring industry best practices to their work, and increase sales reps efficiency. Bpm’online sales interface has a social look and feel, which makes it quick to learn and easy to navigate. The product is delivered in four editions (team, commerce, enterprise, and omnichannel) enabling businesses to choose an edition that best fits their business model.

‘We are proud that bpm’online technologies are recognized by the industry analysts and thought leaders. Being included in this report by Forrester Research as well as being recognized as the leader in Sales Force Automation by CRM Magazine earlier this year is good proof, in our opinion, that our products bring exceptional value to businesses.’ — comments Michael Rooney, SVP, General Manager at bpm'online.