Bpm’online is Named the Leader in the Sales Force Automation Category by CRM Magazine


Bpm’online is proud to announce that CRM magazine recognized the company as a market Leader in the Sales Force Automation category of The 2014 CRM Market Awards. Judges of the Awards, including CRM industry’s leading analysts and consultants, recognize leading players in the fast-growing CRM market.

Bpm’online solutions are known for their strong focus on process and rules-based approach, which is excellent for sales teams trying to tie their sales processes to their software. A managing partner of CSO Insights, Jim Dickie notes that when the processes and the SFA system are combined, the system "can serve as virtual coaching, helping reps not only know what to do, but how to do it."

Bpm’online’s strong functionality, extended business process management capabilities and engaging user interface have been recognized by the leading experts of the CRM market. "The newest version of their product is strong and cool and UI friendly," Paul Greenberg, president of The 56 Group, says. Nucleus Research Vice President Rebecca Wettemann praises bpm’online for having "a very intuitive and easy to use application that requires limited configuration and training."

In addition to becoming a Leader in the Sales Force Automation category, bpm’online is recognized as the company to watch in two more categories - Enterprise CRM Suite and Midmarket CRM Suite (for the second year in a row).

“During the past year we have invested a lot in our product – its usability and functionality. We are proud that our efforts have got recognition from the leading experts of the CRM industry and bring exceptional value to client’s businesses. Receiving this award is a great honor for us,” commented Katherine Kostereva, CEO and co-founder of bpm’online.

About CRM Magazine

CRM magazine is the leading publication of the customer relationship management industry, covering sales, marketing, customer service, and strategy. The magazine also administers and hosts the annual CRM Evolution conference. Each of these properties is designed to serve customer-centric business initiatives, and leaders who recognize CRM as a key strategy for creating enhanced customer value in any industry.