ACCOUNT-BASED MARKETING

ACCOUNT-BASED MARKETING

focused approach in which marketing and sales teams work together to target best-fit accounts using highly personalized campaigns
ACCOUNT-BASED MARKETING

HOW TO START

RECOMMENDED tools: Creatio, SeamlessAI, Cognism, Influ2, LinkedIn, Facebook, Woopra
  1. Define Ideal Customer Profile (ICP)
  2. Select target accounts and get access to them
  3. Start Marketing & Sales outreach
    • Email campaign / direct mail (industry, job role, account personalization)
    • Digital advertising
    • Social media campaign (personalized video, thought-leadership content)
    • Retargeting
    • Site personalization
    • LinkedIn connection, call
  4. Ensure Marketing & Sales alignment
ACCOUNT-BASED MARKETING

SEAMLESS.AI

Get contact data for your targets

Set up filters & find prospect’s data

Download Chrome extension to find contacts on website or LinkedIn

Export data in Excel

Free basic version

Don't miss

DIGITAL EVENTS

Learn more