Barton Goldenberg to lead workshop on how to achieve CRM success through a digital strategy at bpm’online CRM Day


CRM pioneer to share recipe for mastering CRM in the digital age at one-day CRM event in Boston, MA

Bpm'online announces Barton Goldenberg, the founder and president of ISM Inc. and the author of ‘The Definitive Guide to Social CRM’, will present a workshop, ‘Digital Strategy and CRM: the Recipe to Achieve CRM Success’ at CRM Day in Boston, MA May 3, 2016; attendance is free of charge, but seats are limited.

Goldenberg is a CRM industry pioneer who has played one of the leading roles in the CRM industry since 1985, when the concept of CRM was just being shaped. His foresight in combining marketing, sales, customer service, social media and business intelligence into customer-centric business strategies laid the foundation for today's customer-driven marketplace and led to his induction into the CRM Hall of Fame.

At CRM Day in Boston, Goldenberg will conduct a workshop on how a comprehensive and forward-looking Digital Strategy that encompasses all aspects of digital engagement can enable an organization to anticipate and exploit new opportunities as they arise. The CRM pioneer will also share valuable insights on how organizations can succeed by employing innovative business models in the digital age.

This year’s CRM Day will gather CRM professionals presenting real-life cases and sharing their own experiences. The event is an opportunity to gain valuable insights on customer engagement and to learn effective business strategies from key experts and practitioners from the CRM industry.

“We have invited the most prominent representatives of the industry to deliver speeches and share their experiences on how businesses can stay proactive and responsive to their customers in this fast-changing business climate. CRM day is a unique gathering where peers in the field can learn more about latest cutting-edge digital trends to differentiate their businesses from the growing number of competitors.” said Katherine Kostereva, CEO and Managing Partner at bpm'online.

Visit to reserve your seat at CRM Day free of charge.

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About ISM
ISM Inc. ( is a strategic consulting firm that applies Digital Strategy, CRM/Social CRM, ‘Branded’ Communities, Customer Experience Management, Channel Optimization and Big Data Analytics and Insight initiatives for best-in-class organizations worldwide.

About bpm’online CRM Day
Network with fellow business and technology professionals at bpm’online CRM Day on Tuesday, May 3, 2016 in Boston, MA. At the one-day event, attendees will gain valuable insights on customer engagement, digital strategy and receive recipes for CRM success from key CRM industry experts and practitioners. Attendance is free of charge, but seats are limited. For more information, visit: