-
Prodotti
Piattaforma Low-code
-
Studio
Costruire con semplicità soluzioni custom
e processi utilizzando strumenti low-code -
Portal
Collaborare con clienti, partners
e colleghi in una piattaforma low-code -
Business apps
Soluzioni out-of-the-box per estendere
le funzionalità della piattaforma
CRMCreatio nominata tra i leader del Gartner's Magic Quadrant per laSales Force Automation, 2020Scopri di più -
Studio
-
Servizi
Supporto
-
Supporto tecnico
Ottieni supporto dagli esperti per ottenere
la migliore esperienza con la piattaforma -
Gestione del cliente ottimale
Un success manager dedicato
per un servizio clienti da rock-star -
Implementazione e consulenza
I guru del settore a disposizione per consulenza
e supporto nelle integrazioni
Risorse-
Self-service portal
Ottieni risposte alle tue domande con
una knowledge base completa -
Documentazione
Consulta la documentazione ed esplora una piattaforma
con capacità illimitate -
Community
Connettiti con altri professionisti e condividi
le tue esperienze
Accademia-
Trainings
Creatio knowledge hub: e-learning,
formazione guidata e training -
Certification
Ottieni la certificazione delle
competenze professionali
-
Supporto tecnico
-
Industrie
Industry solutions
- Clienti
-
Partners
Il sistem di partners Creatio
-
Partner benefits
Il programma di partnership premiato
con margini per i partners fino al 50% -
Diventa un partner
Fai crescere il tuo business con un vendor leader
nel Low-code BPM e CRM
-
I nostri Partner
Una community globale di più di 600 partners
da tutto il mondo -
Partner services
Servizi di integrazione e consulenza
erogati da aziende leader
-
Success portal
Un unico portale da cui gestire
il tuo marketing e le tue vendite -
Marketplace
App e Verticalizzazioni pronte all'uso
per estendere le funzionalità della piattaforma
-
Partner benefits
- Insights
-
About
Company
-
About
Principali informazioni su Creatio, i nostri clienti,
partners e prodotti -
Riconoscimenti
Premi e riconoscimenti dell'azienda
e dei prodotti -
Contatti
I nostri uffici e i nostri recapiti
-
La nostra storia
Come stiamo costruendo un mondo in cui chiunque
può diventare un programmatore -
I nostri valori
Valori che danno forma a ciò che creiamo con il nostro
business -
Careers
Unisciti al nostro team per aiutare più
aziende nel mondo ad accelerare
News ed Eventi-
News
Aggiornamenti recenti sullo sviluppo dei prodotti e notizie
dalla nostra community di partners e clienti -
Low-code parla con Creatio
Le ultime notizie su low-code e digitale
trasformazione su Creatio Podcast -
Digital events
Un evento digitale su come affrontare il cambiamento
e trasformare il tuo business usando il low-code
-
About
Top 4 takeaways from CRM Evolution 2013
Last month, the BPMonline team joined CRM Evolution 2013, an exclusive event that gathers key thought leaders of the industry, best analysts, consultants and vendors. This is the CRM event that defines main CRM trends. This year we showcased our recently launched BPMonline 7.0 with the CRM world’s sleekest user interface. We were able to meet with our customers, partners, potential clients, experts and thought leaders.
The event is known for its dynamic, open and friendly atmosphere which gives great space for networking and productive discussions. Customer centricity became a leitmotif of CRM Evolution 2013.
We are excited to share some of the main trends and takeaways from the event with you:
- Customer experience takes center stage
Customer centricity is getting more and more into business strategies and operations. Companies are concentrating on three key elements of Customer Experience: technology, business process management and people leadership.
Our reality requires business agility. In order to be competitive on the market and provide consistent customer experience, a company needs to respond to fast-changing environments and modify its business processes on the fly. That agility requires appropriate technology to support the changes.
Though, technology and business processes by themselves do not fulfill customer centricity. It’s rather a state of mindset which requires people leadership. At the end of the day, technology doesn’t solve customer’s issues, but people do. Technology and business processes are needed to assist employees in making customers happy.
If enterprise software products are tools to serve people in excellent execution of their job, why are these products not designed with the users in mind in order to engage them and lead to greater productivity?
That is why consumerization of IT has recently become a major trend in the world of modern information technologies. Recent IDG Enterprise research states that consumerization of enterprise IT brings many positive impacts to the organization, including user satisfaction (82%), user productivity (76%) and business agility (70%).
Indeed, the presentation of Ted Hartley, VP Business Development at BPMonline, was focused on the benefits of Consumerization of Enterprise Software. BPMonline CRM 7.0 with its new context-based interface and human-centered design helps employees stay focused on their work and achieve maximum results.
If you didn’t have chance to visit Ted’s presentation you can find it here.
- Deeper personalization of interaction with a customer
Customer centricity requires right context and relevant content. Deep segmentation, big data and analytics may provide right context, improve customer acquisition and targeting. “B2B and B2C are dead: it is about P2P. Personalized people-to-people experiences.” – says Ray Wang, CEO and Principal Analyst of Constellation Research.
- CRM is not about technology. It’s all about relations
One of the most discussed topics of CRM Evolution 2013 was increasing importance of relationships in business, which should be natural and empathic. Ability to find the right words and moment to say sorry when things go wrong, may define whether company earn or lose.
Businesses need to focus on lead nurturing, relationship building and providing consistent customer experience. Spending money for lead generation may not be enough to keep the business afloat.
- Social CRM is more than marketing automation
There were numerous discussions on social media and marketing, but when it comes to social CRM and sales or customer service, they are mostly out of focus. Isolating social media only as a marketing tool, a company can not leverage full potential of social CRM.
Social collaboration can’t be owned by a certain department. Reviews of happy and unhappy customers are parts of online reputation and can affect sales. That is why work of the front office and back office must be well integrated. True social CRM intelligence is a combination of technology and expert insight from people knowledgeable about your business.
Are you already leveraging these trends to achieve greater customer centricity? Get additional valuable insights from CRM Evolution 2013 with the presentations available here.