Bpm'online, whose unique process-driven CRM for marketing, sales and service helps thousands of organizations win more customers, has been included in the September 2016 Gartner Magic Quadrant for CRM Lead Management based on its completeness of vision and ability to execute.

Gartner’s Magic Quadrant provides a graphical competitive positioning of technology vendors in a specific market that makes it easy for a viewer to map a technology vendor, ascertain of how well it performs and compare a vendor with the market’s competitors.

According to Gartner, “CRM lead management integrates business process and technology to close the loop between marketing and sales channels, and to drive higher-value opportunities through improved demand creation, execution and opportunity management.”

Bpm’online believes its recognition in this year’s Magic Quadrant for CRM Lead Management is based on its unique offering - process-driven CRM designed to align marketing, sales and service on a single platform. With its easy-to-use yet powerful products, bpm’online offers robust tools to better align marketing and sales departments, orchestrate lead management processes and boost performance, while reducing costs.

Bpm’online’s inclusion in the Magic Quadrant for CRM Lead Management is the most recent recognition by Gartner received over the past 12 months. Earlier this year, bpm’online was recognized in Gartner’s August 2016 Magic Quadrant for Sales Force Automation, the May 2016 Magic Quadrant for the CRM Customer Engagement Center and listed in five categories of the May 2016 Gartner CRM Vendor Guide 2016.

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