Baskin-Robbins wins bpm’online’s CRM Innovation Award for 1H 2018


Judges recognize highly customized role-based experiences, intelligent data enrichment, and extensive dashboards and analytics

Bpm'online, a global business software company leading in the space of business process automation and CRM, has announced Baskin-Robbins as the CRM Innovation Award recipient for 1H 2018. The CRM Innovation Award program identifies and recognizes creative and unique applications developed using bpm’online that help companies accelerate.

Bpm’online’s Innovation Awards are a bi-annual recognition program highlighting three key categories: CRM Innovation, BPM Innovation, and App Innovation. Winners are evaluated by an independent panel of judges.

Baskin-Robbins is the world’s largest chain of ice-cream specialty shops, which creates and markets innovative, premium hard scoop ice-cream, custom ice-cream cakes and a full range of beverages. Founded in Glendale, Calif., in 1945, Baskin-Robbins has grown globally and is one of the most loved ice cream brands with 7,800 retail shops in 50 countries. Its exponential growth is thanks to the millions of customers who enjoy Baskin-Robbins’ desserts.

When Baskin-Robbins rolled out a new franchise partner expansion plan, the company found its lead generation rates at a level which needed automation and accurate reporting.

Baskin-Robbins sought bpm’online to help digitalize these processes; accelerating the manual tasks of its employees while providing customers with the most personalized experiences: the forefront of Baskin-Robbins’ mission.

Baskin-Robbins now uses bpm’online’s single platform to centralize all customer interactions, align data and optimize how they leverage their digital communication channels.

All leads generated through Baskin-Robbins’ websites are synced with the CRM software providing sales representatives with real-time data dashboards. Baskin-Robbins also uses bpm’online to improve organizational alignment, better coordinate campaigns, and create a consistent approach to engaging new leads. The company can also generate valuable reports to ensure its investing its time and money in the right areas.

After taking the top prize, Baskin-Robbins’ Australian General Manager Ben Flintoff said the company had made dramatic improvements to its digital practices.

 “The strength of the Baskin-Robbins brand is a testament to solid leadership, shared vision and a passion for making our guests smile. What bpm’online has given us, is the tools we need to thrive in today’s digital landscape and we’re very pleased to be recognized with the CRM Innovation Award for our digitalization efforts.

“If bpm’online were a Baskin-Robbins ice cream flavour, it would be our World Class Chocolate in line with our digital strategy,” he said.

Baskin-Robbins is a great example of an established company that has embraced digital transformation to accelerate and grow. At bpm’online, we congratulate Baskin-Robbins on its innovation excellence and for being a great example to other companies.

About bpm’online 
Bpm'online is a global business software company leading in the space of business process automation and CRM. The company has been highly recognized as a market leader by key industry analysts. Its intelligent platform accelerates sales, marketing, service and operations for thousands of customers and hundreds of partners worldwide. The mission of bpm’online is to help companies ACCELERATE!
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About Baskin Robbins
Baskin-Robbins is the world's largest chain of ice cream specialty shops, providing guests with a wide array of ice cream flavors and delicious treats at more than 7,800 retail shops in more than 50 countries around the world. The brand was founded by two ice cream enthusiasts whose passion for ice cream led to the creation of many iconic ice cream flavors including Pralines ‘n Cream, Jamoca® Almond Fudge and Very Berry Strawberry. Today, Baskin-Robbins has more than 1,300 ice creams in its flavor library, and also offers custom ice cream cakes, frozen beverages and the Polar Pizza™ Ice Cream Treat. Its franchised ice cream shops serve as places where people can connect and create special memories while they explore a wide array of flavors, including a new Flavor of the Month every month. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies.
For more information, please visit