Bpm’online named among the world’s top 10 CRM vendors in latest Ovum CRM Decision Matrix


Bpm'online has been included in the Ovum Decision Matrix: Selecting a Customer Relationship Management Solution, 2016–17 report.

Being one of the leading global technology research and advisory firms worldwide, Ovum provides exceptionally comprehensive evaluations of technology vendors. Ovum Decision Matrix: Selecting a Customer Relationship Management Solution, 2016–17 included more than 300 features for technology assessment, as well as, covered aspects such as vendor’s maturity, interoperability, scalability, innovation, market impact, and others. To be included in the report, vendors were required to offer solutions that span the whole CRM lifecycle and provide the benefits of an integrated platform which includes three main disciplines – sales force automation, marketing campaign management, and customer service and support. Ovum Decision Matrix is designed to help enterprises reduce the risk of selecting the wrong platform and improve their understanding of the potential fit of each of reviewed CRM applications.

After evaluating CRM applications from the top 10 global CRM vendors, Ovum has ranked bpm’online as a major "Market Challenger" with great market potential. Bpm’online has been recognized for its process-centric approach to CRM and a highly intuitive platform which supports processes that span sales, marketing and service. Out-of-the-box best-practice processes in bpm’online help firms deploy the system rapidly and effectively.

According to the report, bpm’online’s “processes can be adapted rapidly to meet changing needs using highly visual tools to make it easy for the business analyst or business user without the need for technical expertise. This makes it a highly adaptive platform for the modern environment. In addition to sales, marketing, and service, bpm’online incorporates its own ESN to enhance collaboration across teams and departments. It also offers good external social integration to support consumers across any digital channel of interaction.”

"We are honored to be included among the top 10 global CRM vendors in the Ovum Decision Matrix report. This recognition speaks to our ability to deliver best-of-breed solutions that enable businesses to manage the complete customer journey and maintain the highest level of the customer loyalty,“ noted Katherine Kostereva, CEO and Managing Partner at bpm’online.

About Ovum
Ovum is a leading global technology research and advisory firm. Through its 180 analysts worldwide it offers expert analysis and strategic insight across the IT, telecoms, and media industries. With 23 offices across six continents, Ovum offers a truly global perspective on technology and media markets and provides thousands of clients with insight including workflow tools, forecasts, surveys, market assessments, technology audits, and opinion.
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