Bpm'online, whose process-driven CRM for marketing, sales and service helps thousands of organizations win more customers, has been included in Gartner Magic Quadrant for Sales Force Automation, 2016 (1) based on its completeness of vision and ability to execute.

Gartner’s Magic Quadrant provides a graphical competitive positioning of technology vendors in a specific market that makes it easy for a viewer to map a technology vendor, ascertain of how well it performs and compare a vendor with the market’s competitors.

According to the report, bpm’online received high scores for core Sales Force Automation (SFA) functions and its ease of configuration and modification. Sales Force Automation is a fundamental technology of how companies execute their business processes.

Bpm’online offers products with sophisticated SFA capabilities that are easy to use and configure. Backed by a robust business process management platform, bpm’online provides extended features for sales process management, which deliver the agility to change processes faster than ever. At the same time, bpm’online is known not only for its top-notch products but for the high quality of service and value delivered to its customers. As part of the Magic Quadrant process, Gartner collected input from several hundred reference customers. Gartner’s evaluation of SFA vendors will help IT leaders supporting sales to choose the solution that best fits their requirements.

(1) Gartner, Magic Quadrant for the Sales Force Automation, 10 August 2016