Creatio named

A Leader

in The Gartner’s

Magic Quadrant

for CRM Lead Management, 2019

in The Gartner’s

Magic Quadrant

for CRM Lead
Management, 2019
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Gartner’s evaluation of 15 CRM lead management vendors will help companies to choose the solution that best fits their requirements.

Creatio believes its move from the Challengers to the Leaders quadrant in The Gartner’s Magic Quadrant for CRM Lead Management, 2019 is a result of its strong market vision for efficiency and effectiveness.

Gartner REPORT HIGHLIGHTS

"There is a significant shift toward lead management functionality being part of a larger CRM or marketing solution.

Both vendors and clients are looking after AI technologies to facilitate lead management processes. While broadly used, lead management use cases for AI are becoming available in many applications, such as for lead scoring.

Vendors put a strong focus on integration capabilities, especially integration of lead management to content marketing platforms, SFA, digital/e-commerce, PRM applications and retail execution solutions, for the seamless flow and collection of customer data.

Vendors have a renewed emphasis on scalable architecture and the data ingestion and storage capabilities that allow them to consume the massive amount of data generated during lead management processes."

Download a complimentary copy of the
Gartner’s Magic Quadrant for CRM Lead Management 2019
as an important reference for your evaluation.

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GARTNER, MAGIC QUADRANT FOR CRM LEAD MANAGEMENT, ILONA HANSEN, JULIAN POULTER, NOAH ELKIN, CHRISTY FERGUSON, 23 SEPTEMBER 2019.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Creatio.