Gartner’s evaluation of 15 SFA vendors will help organizations to choose the solution that best fits their sales execution requirements.
Creatio believes it maintained the position as a Leader in 2020 Gartner’s Magic Quadrant for Sales Force Automation thanks to its robust low-code capabilities for sales force automation and ability to fulfil demands of midsize and large enterprises.
Gartner REPORT HIGHLIGHTS
“In 2019, the sales technology sales force automation (SFA) market grew by an estimated 11.1% to $7.8 billion, with almost all the growth relating to cloud-based offerings.”
“Sales leaders increasingly want and need to build data-driven sales organizations. They wanted tools that would help them collect and standardize better data about their sales execution.”
“Application leaders seek advanced SFA capabilities at the lowest possible price even if it means swapping providers or moving to alternative options like low-code platforms.”
*Gartner, Magic Quadrant for the Sales Force Automation, Theodore (Tad) Travis, Adnan Zijadic, Ilona Hansen, Melissa Hilbert, July 28, 2020.
Prior to 2020, Creatio was recognized within the report as “bpm’online.”
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