For the second time this year bpm’online has been recognized as a Leader in the Nucleus CRM Technology Value Matrix

Bpm’online, which provides an enterprise platform for CRM and business process management, today announced that its platform has consecutively been recognized as a Leader in the CRM Technology Value Matrix, 2H2017.

Technological advances and innovation accelerate the development pace and the competition on the CRM market. As a result, social selling capabilities, mobile advances and vertical industry accelerators became the decisive differentiators reflected in this year CRM Value Matrix report.

The CRM Technology Value Matrix by Nucleus Research evaluates CRM vendors’ capabilities to innovate across three core pillars: sales, marketing, and customer service. The technology research firm ranks the leading CRM applications on two different dimensions: functionality and usability, and appraises the applications with the focus on embedded intelligence, mobile development, Internet of Things (IoT), and investments in creating user-friendly features.  

Bpm’online believes it was included in this year’s CRM Technology Value Matrix thanks to its ability to deliver high-quality products and outstanding value to its customers by continually advancing their functionality and usability. As noted in the report “the powerful business process modeling (BPM) capabilities as well as the new tools to accelerate time to value make it easier to rapidly customize the solution to their business needs while supporting “edge” CRM functions specific to their operations.” 

“We are committed to maximizing the value and delivering real ROI to our customers, therefore we continually invest in development of advanced technology, a truly intelligent CRM solution. It’s an honor for us to be recognized by the leading technology research firm for our fundamental aim to accelerate innovation – this is the biggest reward to the whole bpm’online team,” said Katherine Kostereva, CEO and Managing Partner at bpm’online.

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About bpm’online 
Bpm’online provides an enterprise platform for CRM and business process management. The beauty and the core value of bpm’online products is the agility to change processes faster than ever and align marketing, sales, and service on a single platform. Users love bpm’online’s engaging interface with a social look and feel, free from redundant information to keep them focused on what’s relevant. Today, the company serves thousands of customers worldwide. For more information, visit www.bpmonline.com

About Nucleus Research
Nucleus Research is a global provider of investigative, case-based technology research and advisory services that provide real-world insight into maximizing technology value. For more information, visit www.nucleusresearch.com