Bpm’online, a premium vendor of process-driven cloud based CRM software, announced today that Nucleus Research has placed bpm’online as a Facilitator in its latest release of the CRM Technology Value Matrix. Nucleus Research notes that bpm’online has been able to maintain a strong position in the facilitator quadrant, ranking at the top for usability.

The Nucleus Research Value Matrix evaluates the value CRM vendors provide to their customers based on products’ usability and functionality as well as innovations to compete within the highly-viable CRM market.

In the latest Value Matrix bpm’online has moved up and to the right having showed considerable improvements both in usability and functionality of the products.
In the new Value Matrix report, Nucleus Research noted that bpm’online offers a CRM solution driven by business process management (BPM), which focuses on providing guidance within the system.

In addition, Rebecca Wettemann, VP of Research at Nucleus Research, said that “Bpm’online has continued to invest in a simple and modern user interface, which has led to intuitive usability. The user interface is configurable via drag-and-drop capabilities, minimizing the need for excessive coding and promoting the material that is catered to the needs of each user.”

Michael Rooney, Senior Vice President & General Manager at bpm’online, summarized: “During the past year we have invested a great deal into the usability and functionality of our software. Bpm’online products include out-of-the-box best practice processes to manage the complete customer journey – from lead to order, and then ongoing account maintenance. Users love bpm’online’s engaging interface that is free from redundant information which allows them to focus only on what’s most relevant. Bpm’online placement on the Nucleus Value Matrix demonstrates our commitment to delivering the best-of-breed technologies for business process management ensuring the fastest return on investment.”