Martech: a facilitator of effective marketing

In the era of the digitally empowered customers, marketers are becoming highly dependent on digital tools to collect customer data and reach demand generation excellence. Merging marketing and technology becomes a key catalyst for gaining a competitive advantage and enabling marketers to deliver more personalized content to the right customers for the highest ROMI.

According to recent research conducted by IDC, the worldwide spend on marketing software is estimated to grow by nearly 50% to $32.3 billion by 2018. In addition, the Harvard Business Review states 67% of marketing departments plan to increase their spending on technology-related activities over the next two years.

The diversity of martech to meet your specific marketing needs

Marketers focus on the marketing technologies that help them to manage the execution and orchestration of marketing operations based on what customers do across all stages of the customer life cycle. Marketing tech platforms integrated with a sophisticated CRM system provide visibility and actionable analytics around the complete customer journey, and allow marketers to target the right audience at the right time and place with the most relevant content.

For this reason, it is extremely important to select the marketing technology that is the best-fit as it enables marketing pros to meet business goals and strengthen relationships with their customers. The martech market includes approximately 3,500 marketing technology solutions. As a result, marketers are more perplexed than ever over what tools to incorporate and how to organize internally around technology in order to deliver meaningful results.

Martech powered by CRM

Tech-conscious CMOs understand that the technology they decide upon has a direct impact on the type of relationship an organization will have with customers. Therefore, marketing leaders should incorporate the right mix of technology solutions to complete the puzzle and ensuring that they keep the customer at the center of the entire marketing strategy. For this reason, we have dedicated an entire eBook to marketing technology and how harnessing the right martech can help marketing professionals generate higher-quality leads and achieve positive ROMI.

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