Sales Force Automation (SFA) software is designed to help companies automate the business tasks such as order processing, contact management, sales processing, and tracking of customer interactions, as well as analyzing sales forecasts and evaluating employee performance. Nowadays, organizations are aggressively investing in SFA solutions as they help to keep track of the sales operations, increase overall performance and bring transparency to all customer interactions. Since the amount of SFA solutions available to businesses continues to increase with lighting fast speed, selecting a reliable vendor with sufficiently powerful SFA capabilities becomes a great challenge for the majority of today’s organizations.

For this purpose, Forrester Research, one of the most reputable research advisory companies, recently released a report with detailed evaluation of the leading SFA vendors - Forrester Wave™: Sales Force Automation Solutions, Q2 2017. Forrester Research evaluated the 10 most significant vendors of SFA solutions based on the 35 comprehensive criteria grouped in three main categories: current offering, strategy and market presence.

Bpm’online is positioned as a Strong Performer in this prestigious evaluation, which has validated and proved its unprecedented ability to deliver intelligent and innovative tools to empower modern sellers to streamline and deepen engagements with their prospects and customers. Bpm’online sales provides a set of intelligent tools designed to help sellers manage the complete sales cycle — from lead to repeat sales. Bpm’online is powered by a process-driven low-code platform, which enables users to effortlessly design, execute and optimize sales processes. Users love bpm’online for its intuitive and user-friendly interface that is easy to customize. Implementing a proper SFA solution significantly saves time for salespeople as it automates repetitive and routine tasks, and reduces the need for manual human intervention. Moreover, it helps companies to get maximum effectiveness out of the sales processes.

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