OTP Bank Romania is a subsidiary of OTP Group, the largest independent financial services provider in Central and Eastern Europe. With over 70 years on the banking market and around 19 million customers across the region, OTP Group prides themselves in providing high-quality customized service in the field of insurance, real estate, factoring, investment, pension funds, leasing and asset management.

Because they put customers first, OTP Bank Romania strives to deliver a seamless customer experience across the various banking services. To do so, the organization developed a business transformation strategy with technology at the heart of the changes it makes.

OTP Bank Romania chose Creatio as a solution for process management and CRM, making it the foundation for its business innovation and operational improvements. The platform was a perfect fit to help the institution manage some of its core banking functions such as lending and transaction accounts management.

A combination of Creatio’s turnkey solutions, extensive customization features, and broad integration capabilities enabled OTP Bank to make Creatio a universal tool for all of its industry-specific requirements. OTP Bank now leverages several benefits from Creatio’s platform thanks to its robustness, usability, and agility.

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