ACCOUNT-BASED MARKETING
ACCOUNT-BASED MARKETING
focused approach in which marketing and sales teams work together to target best-fit accounts using highly personalized campaigns
ACCOUNT-BASED MARKETING
HOW TO START
RECOMMENDED tools: Creatio, SeamlessAI, Cognism, Influ2, LinkedIn, Facebook, Woopra
- Define Ideal Customer Profile (ICP)
- Select target accounts and get access to them
- Start Marketing & Sales outreach
- Email campaign / direct mail (industry, job role, account personalization)
- Digital advertising
- Social media campaign (personalized video, thought-leadership content)
- Retargeting
- Site personalization
- LinkedIn connection, call
- Ensure Marketing & Sales alignment
ACCOUNT-BASED MARKETING
SEAMLESS.AI
Get contact data for your targets
Set up filters & find prospect’s data
Download Chrome extension to find contacts on website or LinkedIn
Export data in Excel
Free basic version