SHARE NEWS AND UPDATES ON SOCIAL MEDIA
START low-code/CRM conversations IN LINKEDIN GROUPS
- Find groups about technology, digital transformation or operational excellence. Here you can find a suggested shortlist of groups in English
- Request to join one or several groups and wait to be accepted
- Start conversations and respond to others
- Maximize benefits from your conversations:
- Connect on LinkedIn with fellow professionals you have conversed with
- Suggest group members through leadership content and events where appropriate
- Don’t be promotional or salesy – build trust and establish relationships
Send emails to your database promoting Creatio eBooks, reports or events
- Bookmark & visit regularly Creatio Insights
- Send emails to your database:
- Include links to landing pages.
- Target relevant audiences.
- Send emails at least once a week.
- Keep in mind GDPR rules.
- Check leads generated in partner portal and follow up on them within one week.
CALL YOUR WARM PROSPECTS
Who are warm contacts?
- People who have filled out a form on your website or Creatio.com
- Your social media followers or identifiable visitors to your website
- Those who contacted you first via chat, email or phone
What to contact them about?
- Be upfront to describe what you offer and whether there may be a need for it
- Propose a discovery call to present Creatio and find out about prospect goals
- Keep nurturing contacts with emails, but only if there is business potential in the future
Check out these examples of scripts you can use to guide you in your calls to warm prospects:
PUBLISH THOUGHT LEADERSHIP ARTICLES OR EBOOKS
WHAT?
- Articles
- Blog posts
- eBooks
- Reports
ABOUT?
- Digital transformation
- Low-code/No-code
- Process automation
- CRM technologies
WHERE?
- On your own website
- As a guest contributor to online media
- As a sponsor of online media
USEFUL TIPS:
- Use forms to collect contact data for lead
- Optimize your blogs for SEO using relevant keywords and meta titles
- Establish editorial relationships with online media that accepts guest contributions
RUN PAID CAMPAIGNS USING SEARCH OR SOCIAL
Google offers display and search advertising that works well to grow brand awareness. Check out this detailed guide to learn more
Facebook ads can be effective in generating leads, though the quality of them can be low. Get started here
LinkedIn allows you to reach the relevant business audiences, but ad costs can be high. Start with LinkedIn ads here
Twitter ads are short and sweet, but can generate valuable leads. Here is Twitter’s 101 on ads campaigns
ENGAGE THIRD PARTIES FOR MARKETING ACTIVITIES
ORGANIZE OR CO-ORGANIZE EVENTS
ORGANIZE EVENTS
- Use existing English content from Creatio to do events in your language or develop your own content
- Let us know when you will host the event so we can promote with our channels
CO-ORGANIZE WITH CREATIO
- Plan format and content together with Creatio
- Bring in a speaker and promote the event with you channels
- Creatio will share 50% of leads generated relevant for your region
BE A SPEAKER AT A CREATIO EVENT
- Consider events to participate in by exploring the event formats
- Contact Lucjan Zaborowski to express interest in being a speaker
- Prepare with content and dry runs
- Participate in the live session and connect with participants*
GENERATE SUCCESS STORIES
Get approval from customer or prospect to develop a case study
Confirm customer willingness to share their story publicly and under what conditions
Let us know about the opportunity
Contact your Partner Account Manager or marketing to let us know about an opportunity for a customer case study
We co-develop content in a written and/or video formats
We can write the case study based on an interview with a customer as well as record and edit a video interview