Lohmann, a global manufacturer of high-performance adhesive tapes and bonding solutions, has redefined how it manages global sales and operations through Creatio’s agentic, no-code platform. By replacing fragmented regional systems with one unified environment, Lohmann has connected its global commercial teams across EMEA, the Americas, and APAC, driving faster execution, higher adoption, and measurable gains in visibility and collaboration.
See how Lohmann transformed so quickly
Key Outcomes of the Transformation with Creatio
Global Standardization & Scale
Data-Driven Sales Execution
Agentic Support & AI Readiness
Global Implementation Journey
For a company with customers and operations around the world, keeping teams connected and informed is essential. Lohmann used to rely on fragmented regional CRM tools that limited visibility and made collaboration difficult. As the business expanded, it needed a single, intelligent platform with agentic capabilities that could scale globally, unify data, and evolve with the company. With Creatio’s no-code and AI-native architecture, Lohmann found the flexibility to modernize, quickly connecting global teams under one platform designed for agility, deeper insights, and long-term growth.
Creatio is a place where sales work actually happens. We close more opportunities faster and customers are better cared for. The more holistic the system gets, the more essential guidance and AI assistance become.
Lohmann’s rollout strategy followed a structured regional sequence, allowing the company to refine its implementation model and accelerate with each phase.
EMEA – The Foundation
The first regional implementation laid the groundwork for Lohmann’s global model. It was the most extensive phase of the project, with complex migration and defining unified business processes. This stage proved essential. It established the governance model, data standards, and deployment framework that later enabled Lohmann to accelerate dramatically in subsequent regions.
Americas – Accelerating at Scale
The second rollout was completed in just three months, marking a major acceleration in the global deployment. Building on the foundation established in Europe, Lohmann’s teams applied refined migration processes and proven governance practices. Crucially, strong collaboration made this phase exceptionally smooth and efficient, transforming into a rapid, coordinated success.
APAC – Global Completion
The final phase extended the platform to the Asia-Pacific region. Multiple countries joined the unified environment through a hybrid of onsite and virtual onboarding. With this step, Lohmann reached 100% global CRM coverage, connecting its entire sales organization under one no-code platform.
Building Intelligence and Agility into Sales Operations
Lohmann’s transformation goes beyond digitalization—it’s about embedding intelligence into everyday work. By integrating data into Creatio, the team can analyze performance through what the company calls its “golden triangle”: customer, product, and application.
Using Creatio, Lohmann’s sales and technical experts can:
Creatio gives us something we never had before: clarity. For the first time, we can see where opportunities truly lie and how our solutions perform in real customer applications. That visibility helps us make better decisions—faster.
Agentic Innovation to Empower Sales
Creatio’s agentic architecture further enhances this visibility. Lohmann plans to introduce assistive agents within Creatio to guide sellers through complex product portfolios, surface relevant insights, and recommend the next best actions. These AI capabilities will help reduce manual effort and cognitive load, allowing sales teams to focus on building relationships and identifying opportunities with higher precision. It will also play a role in forecasting and operational planning, improving visibility into market trends and supporting data-driven decision-making at every level of the organization.
I see AI agents as copilots. They reduce cognitive overload, keep us on track, and help teams act faster. The expectation from customers is now, not next week.
From Selling Products to Shaping Solutions with Data
For Lohmann, Creatio is not just a CRM—it’s a platform for experimentation and continuous improvement. With its unique business model of selling highly specialized bonding solutions, the company uses Creatio to evaluate the performance of new adhesive applications and materials. Extracting and analyzing this data helps sales teams identify which combinations of adhesives and substrates deliver the best outcomes for customers.
Creatio gives us a full picture—from customer needs to how our products behave in real applications. That’s crucial for both sales effectiveness and operational insight.
Localized Rollout, Global Consistency
While Creatio provided a unified framework, each region brought its own rhythm and focus to the transformation. To ensure seamless adoption across all markets, Lohmann localized where needed while maintaining centralized governance. English remains the company’s primary business language, but key local fields, such as native company and contact names, were added for regional accuracy. A comprehensive user manual was also translated into Mandarin to support onboarding in China and other APAC markets.
This combination of global consistency and local flexibility has become a key growth driver. Unified data, shared processes, and a single platform now allow Lohmann to scale efficiently while preserving regional agility. The alignment enables faster decision-making, better visibility across global accounts, and stronger collaboration between sales and technical teams worldwide.
“Across EMEA, the Americas, and Asia, seeing the same vision come to life through Creatio proved that digital transformation isn’t just about systems — it’s about people connected by one platform, driving change together.”
Looking Ahead
With the global rollout complete, Lohmann is shifting its focus toward functional expansion. Upcoming priorities include integrating marketing software, extending Creatio Service to enhance customer support, and deepening connectivity for real-time data synchronization.
At the same time, the company is preparing to implement advanced AI-driven forecasting and assistive agent capabilities, leveraging Creatio’s native intelligence layer to further increase sales productivity and operational insight.
