Gartner® Innovation Insight: Agentic AI in CRM Report

What You Need
to Know about
Agentic AI in CRM

Discover the key trends, opportunities, and capabilities of Agentic AI in the evolving CRM market.

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What’s Inside the Report?

See why AI demand is the #1 driver of CRM investments

Discover the 10 essential capabilities of an agentic AI CRM

Learn why 54% of enterprise leaders have already piloted or deployed intelligent applications

See why Creatio is listed among vendors offering CRM multidomain agentic AI capabilities

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What Our Customers are Saying about Creatio's Agentic CRM

We needed a CRM provider that understands future needs. Creatio’s native integration of AI capabilities into the CRM is really what makes us more efficient and gives us exactly what we want.

Claudio Ranaudo

SVP, PSI

If the data is solid, AI can do the early analysis and our engineers can focus on the real repair. That mix makes the job easier, speeds up the resolution, and removes a lot of the frustration for customers and the team.

Steve Hunter

Enterprise Architect, Sureserve

About Creatio

Creatio is an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, or scale.

We help midsize and large organizations run customer workflows in the AI era. Headquartered in Boston, MA, with a global team and a large ecosystem of partners, Creatio serves thousands of customers in over 100 countries and automates tens of millions of workflows daily. Genuine care for our clients and partners is at the heart of our DNA.

Disclaimer

Gartner, Innovation Insight: Agentic AI in CRM, By Ilona Hansen, Olive Huang, 26 February 2026

GARTNER is a trademark of Gartner, Inc. and/or its affiliates.

Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.