John Arnold is Head of Strategic CRM Advisory at Creatio, a global vendor of an AI-native platform to automate workflows and CRM with no-code. John helps large enterprises develop and scale AI, no-code, and agentic CRM strategies that drive efficient growth and deliver differentiated customer experiences. A pragmatic B2B thought leader and industry value consultant, John has partnered with executives across many of the world’s largest global enterprises as well as high-growth startups to unlock measurable business impact through digital transformation.