Altro Unifies Global Sales
Operations on an Agentic,
No-Code Platform 

Key Deliverables

Unified Global CRM

Consolidated seven countries onto a single platform with multilingual support.

End-to-End Workflow Automation

Eliminated manual daily order entry and replaced static processes with dynamic, automated workflows.

Standardized Sales Processes

Introduced mandatory data structures for products, market routes, values, and source fields to ensure consistent global intelligence.

Real-Time Forecasting & Visibility

Delivered ~900 configuration changes with only 2 requiring code, accelerating iterations from months to hours.

No-Code Flexibility at Scale

Imported Medicaid HFS client and claims data into Creatio for analytics, compliance, and population-health monitoring.

Cross-Functional Global Collaboration

Established one consistent CRM blueprint supported by unified processes across all subsidiaries.

For more than two decades, Altro operated on a legacy CRM that had become restrictive, inconsistent across regions, and disconnected from the rest of the business. Subsidiaries worked autonomously with no shared processes, no automation, no ERP integration, and significant manual work while managing sales cycles. 

The company required a solution that could standardize global processes, support complex workflows, automate routine activity, provide real-time visibility, and scale across multilingual teams. After evaluating the market, Altro selected Creatio for its agentic CRM, workflow capabilities and true no-code flexibility, partnering with Qumulus Solutions to deliver the implementation

Fast Time to Value at Global Scale

The implementation launched with an agile, cross-functional approach that quickly showcased the power of Creatio’s agentic platform. Altro completed about 900 configuration changes with only two requiring code, enabling rapid iteration and fast delivery.

An MVP was ready in just 3 months, and the company went on to roll out Creatio across seven countries — the UK, US, Canada, Australia, Germany, Sweden, and Spain — within an overall timeline of 18 months. The project also introduced multilingual support to strengthen regional adoption. Altro brought global and local teams together to design one unified CRM framework that could be lightly tailored to each market while maintaining full standardization across the business.

Efficiency and Operational Clarity

Creatio has transformed how Altro manages its commercial and operational workflows by introducing consistency, automation, and real-time visibility across the entire organization. With unified processes and standardized data now embedded into everyday work, teams finally have a reliable view of customer activity, pipeline trends, and product performance.

The ERP-to-Creatio integration removed the substantial manual effort of rekeying orders, freeing the equivalent of a full-time role and improving data accuracy across downstream processes. Automated workflows now trigger tasks, activities, and updates without human intervention, speeding up the sales cycle and strengthening collaboration between commercial and operational teams. These efficiency gains, combined with clear market intelligence, give Altro a foundation for faster decisions and more coordinated execution across all regions.

Smarter Selling in a Long-Cycle Sales Journey

Operating in a complex international environment where sales cycles can extend over many months, or even years, is not easy. Managing effectively requires accurate pipeline visibility, reliable forecasting, and a consistent understanding of customer activity across teams and regions.

With Creatio, Altro has given its commercial teams a single source of real-time truth. Live pipeline data, product-level insights, and customer activity are now available instantly, removing the delays and inconsistencies that previously held back planning and decision-making.

Sales managers can run structured, data-driven reviews directly inside Creatio, using dashboards to explore opportunities, segment activity, and pressure-test forecasts. The system also helps the team understand sector-level patterns and purchasing behavior, supporting more targeted engagement and clearer identification of gaps and opportunities.

This agility translates directly into the work of customer-facing teams. They can now walk into meetings with up-to-date information, accurate forecasts, and a clear picture of each account’s history and potential. This not only elevates the quality of conversations but also increases confidence on both sides of the table. 

Next Stage of Human + Machine Collaboration

Altro is introducing Creatio’s AI-native capabilities to enhance how teams access insights and make decisions across the business. Rather than replacing existing processes, AI is being used to elevate how people interact with information — helping teams surface insights, compare trends, and explore forecasts simply by asking natural-language questions. This creates a more fluid collaboration between humans and data, allowing commercial teams to understand patterns, test assumptions, and prepare for conversations with greater speed and confidence.