and corporate
CPR (Cell Phone Repair) operates a global network of more than 500 stores, providing fast and reliable electronics repair. But behind the scenes of its booming business, CPR was contending with a fragmented technology stack. Disconnected tools, inconsistent processes across franchises, and limited visibility into customer interactions were slowing down operations and impacting service delivery.
To turn that around, CPR partnered with Creatio and implementation expert Omnico. Together, they replaced legacy systems with a unified no-code platform that now powers every part of the service journey—from ticketing to reporting—across corporate and franchise locations. The shift has delivered faster support, real-time data insights, and scalable operations built for growth
Key Deliverables
Unified Platform for Corporate and Franchise Operations
Consistent Data and Workflows Across 500+ Locations
Rapid Change Management with No-Code
Real-Time Visibility and Mobile Access
One Platform to Power 500+ Locations Nationwide
At CPR, a division of Assurant, the team wears many hats. It helps new stores open or relocate, manages CRM tools, and ensures consistent data practices. With hundreds of dispersed locations and different systems in use, managing day-to-day processes has become increasingly challenging.
The corporate team was running Salesforce, while franchises operated on separate systems, leading to inconsistent processes, disconnected workflows, and limited visibility across the organization. Additionally, CPR’s support systems like ServiceNow created communication gaps, manual workarounds, and a lack of visibility into what was happening on the ground.
Initially, the search for a better solution focused on the franchise side of the business. CPR implemented Creatio to address their needs first, and the results were so effective that it prompted a much bigger shift.
We really honed in on Creatio… and it was kind of a secondary decision to say, you know, Creatio works so great for franchisees, why would we be on different systems?
That realization sparked a company-wide transformation. Creatio was brought in to deliver a unified, intuitive, easy-to-use solution with a low training threshold—one that could centralize operations while remaining agile and scalable.
A Seamless Rollout in Just 4 Months
Once the decision to implement Creatio across the organization was made, CPR and Omnico hit the ground running. The platform was fully deployed across the entire network in just four and a half months — a remarkably fast timeline for a business of its size and complexity.
Thanks to Creatio’s intuitive no-code platform and a clear shared vision, the implementation progressed with speed and confidence, without lengthy development cycles. The teams quickly molded the new platform around existing data structures, layering in AI-powered automation and composable features to future-proof the solution. The no-code approach also meant that business users could easily adapt and iterate during implementation, keeping momentum high and minimizing disruptions.
Last week, the sales team came to me with a list of changes they wanted for the dashboard. I was able to make all of those changes within just a few hours. It made me think back to our old process with Salesforce — the same changes would’ve taken weeks. That kind of agility is exactly what we need to stay nimble and flexible. My team has absolutely loved working with Creatio and Omnico.
This time to value means that from day one, CPR could focus on quick wins that would immediately benefit franchise operations. Real-time dashboards, scheduling tools, and integrated checklists were introduced to simplify daily processes and boost user engagement. Thanks to Creatio’s intuitive design, franchisees were able to jump in with minimal training and drive quick adoption and measurable impact within weeks.
Once the system went live, both corporate and franchise teams began operating in a single, unified environment. Ticket management, communication, and CRM data were all centralized—eliminating email threads, manual patchwork, and disconnected workflows.
Looking back, it’s hard to believe we accomplished such a transformational change in just four and a half months. The impact was immediate, and the momentum hasn’t stopped since.
AI Begins Where No-Code Delivers
With a unified platform in place, CPR has set its sights on what comes next — amplifying human potential through AI-powered automation. Building on the success of its no-code transformation, the team is now exploring how Creatio’s AI-native CRM can unlock new levels of insight, responsiveness, and strategic focus.
We’re excited to automate more, create efficiencies, and spend less time on repetitive tasks and more on driving value.
Working with implementation partner Omnico, CPR has begun identifying potential use cases where AI could make the biggest impact—such as analyzing customer interactions, generating recommended next steps, and flagging potential escalations before they occur. While still early in the journey, the vision is clear to build intelligent, responsive workflows that empower both corporate and franchise teams.
With Creatio’s AI-native capabilities, we’re starting to explore new possibilities. From surfacing insights to improving support workflows, AI opens the door to a new level of operational intelligence.
As these ideas take shape, CPR is approaching AI not as a shortcut, but as a strategic tool to empower its people. The company is continuing its transformation—building a future where every insight is faster, every action is smarter, and every team member is empowered to focus on what matters most.
About Omnico
Omnico is a consulting and technology services firm that specializes in customer experience transformation, CRM strategy, and no-code implementations. The company’s proven process combines expert teamwork, strategic planning, efficient development, and user-centric testing to deliver solutions tailored to each client’s business needs. With deep expertise in the retail and franchise sectors, Omnico enables organizations to accelerate digital initiatives, streamline operations, and achieve measurable outcomes.
