Purplebricks is the UK’s largest estate agency, operating nationwide with a team of 1,000+ professionals and offering 24/7 availability. The company blends digital convenience with live agent support to deliver a seamless, end-to-end property buying and selling experience.
Breaking the Cycle of Tech Debt
Following a recent acquisition, cracks in Purplebrick’s tech infrastructure began to show. The company was burdened with significant technical debt — a bloated custom .NET system with rising DevOps costs, alongside a fragmented Salesforce setup that had evolved into a patchwork of one-off fixes and half-finished ideas. It was difficult to update, expensive to maintain, and no longer supporting the team’s operational needs. With the Salesforce renewal approaching and costs continuing to rise, the team urgently needed a modern, agile solution.
The company approached its transformation holistically, aiming to future-proof the business and address evolving needs. Time, resources, money, and room for innovation were all on the line. Creatio emerged as a wildcard — a no-code, AI-native platform that aligned perfectly with their real estate model.
Business doesn’t stand still — you always need to keep innovating. We needed a platform that could keep up with our pace of change. The deeper we dug into Creatio, the clearer it became — this was the right platform to match our needs.
Key Deliverables
Strategic Tech Consolidation
Streamlined operations by retiring multiple disconnected systems and introducing a single
AI-Driven Lead Intelligence
Automated parsing and triage of thousands of daily inquiries, transforming unstructured emails into actionable multi-service opportunities.
Fast Time-to-Value
Delivered a full platform rollout in just 4 months, with measurable business value visible within 2 weeks — including immediate gains in lead volume and conversion rates through intelligent automation and streamlined engagement.
Real-Time Lead Response
Cut lead response time from 2–3 days to under 20 minutes, securing a competitive edge in real estate speed-to-serve.
Smart Dashboards & Reporting
Implemented real-time dashboards to monitor funnel health, conversion rates, team performance, and service delivery KPIs.
Seamless Integration & Extensibility
Integrated lead sources like Rightmove and Zoopla, allowing end-to-end visibility and streamlined opportunity capture.
From Zero to Impact in Just 2 Weeks: A 4-Month Rollout Done Ahead of Schedule
The goal was ambitious — just four months to get everything up and running. Purplebricks partnered with Praesto Consulting to lead the implementation. Once the teams aligned, it was clear: this would be a fast, focused rollout. Purplebricks came prepared, with a clear vision and all the right pieces in place.
The outcome? The system went live ahead of schedule. In just two weeks, teams were seeing real impact — and the no-code flexibility made it easy to adapt the platform to operator needs on the fly.
Within two weeks, we had a system that actually did what the business needed and the beauty of Creatio is that we were able to roll out improvements really, really fast — even after launch. When users asked for tweaks, we could adjust things quickly and seamlessly.
Outbound Prospecting Revamp Saves $1M
Since going live with phase one of their Creatio implementation, Purplebricks has completely transformed how they manage lead triage and outbound prospecting — and the results are undeniable.
In just six months, Purplebricks achieved:
By using Creatio’s AI-native platform to automatically categorize and route thousands of daily leads from property aggregator sites like Rightmove and Zoopla, the team gained real-time visibility into every opportunity entering the funnel and uncovered multi-step opportunities from single customer requests.
As a result, Purplebricks increased its lead volume by 35% and saw a 50% jump in conversion rates. These rapid gains were made possible thanks to Creatio’s powerful out-of-the-box dashboards, intelligent automation, and speed of configuration — delivering measurable ROI in just a few months. Most notably, the shift away from legacy tools, including Salesforce, has already saved the business over $1 million annually in licensing and maintenance costs.
We’ve seen a 35% increase in leads and we’re converting 50% more. And to get there so quickly? We couldn’t have done this with any other software solution I’ve come across.
Creatio AI That Reads, Routes, and Reacts in Real Time
Purplebricks is using Creatio AI to go far beyond simple automation — they’ve built a smart engine that reads incoming lead messages, understands what services are being requested (from mortgages to valuations to conveyancing), and instantly routes them to the right teams.
Most of our leads come in as unstructured emails. We use Creatio AI to scan the message, identify the services needed, and sometimes break a single inquiry into three separate opportunities.
The AI engine is fully configurable, allowing the team to easily add new offerings and adjust logic as business needs evolve. High-value leads are automatically prioritized to ensure fast response — critical in an industry where speed often determines success, and that speed has transformed the customer experience. With Creatio’s AI capabilities, Purplebricks now responds to new leads in under 20 minutes — a dramatic improvement from the 2–3 day average before.
In real estate, timing is everything. If you’re slow, you lose the deal. Before Creatio, we averaged 2–3 days to respond. Now it’s under 20 minutes. That shift doesn’t just impress customers — it wins business.
No-Code Tools That Empower the Business and Fuel Innovation
In a fast-moving, highly competitive market, the ability to adapt quickly is everything. Purplebricks knew they needed more than just a system to manage operations — they needed a platform that could accelerate innovation. That’s why they chose Creatio, an AI-native, no-code platform that now sits at the core of the business, powering every interaction and enabling the company to evolve at speed.
We’re open 24/7, with a thousand people across the business — but underneath it all, it’s the system that powers everything and that system is Creatio.
Creatio’s no-code capabilities became a game-changer. Instead of routing every change through the dev team, product managers can now create new screens, move elements around, add fields, or build workflows on their own.
That’s why Creatio stood out. It allows us to implement things without a huge development team. Our product managers can take action themselves — which frees up our engineers to focus on big integrations and complex tasks.
This agility is more than internal efficiency — it’s the foundation for revenue growth. Purplebricks is expanding services beyond property sales, using Creatio to build digital experiences that support movers through every stage of the journey — from energy setup to removals. Thanks to no-code, these innovations go to market faster, without long development cycles or vendor delays.
About Praesto Consulting
Praesto Consulting is a technology services company delivering CRM, business transformation, and data solutions across multiple industries. Known for their deep platform expertise and agile implementations, Praesto empowers clients to unlock value and drive results with modern technology.
