Transforming Customer
Workflows in Distribution
at Lightning Speed

90
days to replace
legacy platforms
1,700
employees
45K+
products

For more than 175 years, S.P. Richards has helped distributors across the United States succeed in an increasingly complex marketplace. When the company realized its existing CRM could no longer support its evolving business, it set out to find a platform that could unify customer service, sales, and marketing in one place — and had to do it fast, replacing legacy systems in the middle of a major industry shift that brought hundreds of new customers onboard all at once.

Watch the interview to find out more

Before vs. After

Let's be very honest, Creatio came in and nailed it. I was sitting in the room aggravated. I didn't want to be there. And you guys nailed it. You guys made us fall in love with you.

Adam Fox

Vice President of Marketing at SPR

Explore further one platform for workflows & CRM