Creatio, a global vendor of an agentic CRM & workflow platform with no-code and AI at its core, today announces its partnership VoxFlo, a UK-based SaaS company transforming how sales and service-led businesses integrate their Phone and CRM systems. The collaboration delivers a seamless integration between 8x8 phone systems and Creatio CRM, transforming everyday calls into structured, actionable business data.
Through the integration, all call activity is automatically captured and linked to relevant contact and account records within Creatio. By eliminating manual data entry and ensuring complete visibility into interactions, VoxFlo enables teams to operate more efficiently while giving managers and leadership real-time insight into performance and customer engagement.
For organizations leveraging AI-enabled voice systems, VoxFlo further enhances capabilities by automatically transcribing calls, identifying key topics and next steps, analyzing sentiment, and creating follow-up actions directly within Creatio. For teams without AI voice, the integration still delivers powerful productivity features such as click-to-dial, inbound and outbound call management, real-time screen pop-ups, call wrap-ups, and outcome tracking. All call data is securely stored within Creatio, supporting advanced reporting, analytics, and data-driven decision-making.
By turning every conversation into usable business intelligence, VoxFlo helps organizations reduce administrative burden, improve data accuracy, and focus on high-value interactions that drive growth.
“Our partnership with Creatio enables organisations to unlock the full value of every conversation,” said Leon Penny, CEO at VoxFlo. “By connecting 8x8’s AI voice communications with Creatio CRM, teams gain visibility, actionable insights, and flexible workflows - helping businesses operate smarter, faster, and more efficiently.”
Creatio gives its customers the freedom to own their automation. It is delivered through a leading agentic platform with no-code capabilities for workflow automation and CRM. Designed for a new era of business automation, Creatio helps customers digitize workflows, enhance customer and employee experiences, and boost the efficiency of commercial and operational teams. It delivers the ultimate combination of AI and no-code to transform sales, marketing, and customer service, providing unmatched agility, autonomy, and value. Creatio is recognized as a Leader and Strong Performer in multiple Gartner and Forrester reports. Creatio products receive raving end-user reviews on peer-to-peer portals.
“Too often, critical customer insights are locked inside conversations. By working with VoxFlo, we are making those insights accessible and actionable within Creatio, so our customers can make better decisions and operate with greater clarity,” said Alex Donchuk, Senior Vice President, Global Channels at Creatio.
About VoxFlo
VoxFlo is a UK-based SaaS company transforming how sales and service-led businesses integrate their Phone and CRM systems. Born from the need to integrate platforms that traditionally can’t connect to each other, VoxFlo delivers seamless, scalable middleware that automates voice and SMS processes - turning every call interaction into clean, actionable CRM data. VoxFlo empowers teams to eliminate repetitive admin, improve data hygiene, and unlock smarter growth.
Backed by a passionate team of technologists, marketers, and partners - VoxFlo is built to support Sales and Service consultants and agents across all verticals. Together, we help businesses Integrate. Automate. Communicate Smarter.
https://wearevoxflo.com | https://www.linkedin.com/company/wearevoxflo
About Creatio
Creatio is a global vendor of an agentic CRM & workflow platform with no-code and AI at its core. We help organizations automate customer and operational workflows achieving the fastest time-to-value and the highest ROI on the market. Millions of workflows run on Creatio daily, supporting thousands of clients in over 100 countries. Genuine care for our clients and partners is at the heart of our DNA.
