Creatio Premier Partner Bits In Glass Acquires Omnico to Expand Industry-Focused CRM Delivery in North America

Creatio, a global vendor of an AI-native platform to automate CRM and workflows with no-code, is proud to share that  Bits In Glass (BIG), a Creatio Premier Partner and global boutique consulting firm specializing in intelligent automation and CRM solutions, acquired Omnico, a US-based digital solutions provider.  

This acquisition marks an important milestone for Creatio customers, particularly those in North America, by expanding access to a larger pool of industry-focused CRM experts with deep domain knowledge. Through the integration of Omnico’s experienced team, BIG will be able to deliver even more tailored, scalable no-code solutions that accelerate digital transformation in key sectors, including manufacturing, healthcare, and financial services.

As a Creatio Premier Partner, a distinction held by only a select group of top-performing partners worldwide, BIG plays a critical role in helping mid-market and enterprise organizations transform their operations using Creatio’s AI-native no-code platform — and in advancing the entire Creatio ecosystem’s verticalization strategy through strong partner alliances. The addition of Omnico strengthens this commitment, further enhancing BIG’s ability to help clients modernize workflows, improve customer engagement, and respond quickly to evolving business needs. As part of the transition, Omnico Founder and CEO Barney Holmes will join the Bits In Glass leadership team as Senior Vice President of Customer Relationship Management, where he will lead the continued growth of BIG’s CRM practice.

“Bits In Glass stood out to us not only for the strength and scale of their technology ecosystem, but for the alignment in values,” said Barney Holmes, Founder and CEO at Omnico. “We share a commitment to quality, trusted relationships, and solving complex problems with precision and care. Joining BIG strengthens our ability to deliver even greater value to our clients and positions us for meaningful growth, backed by a global team that shares our passion for innovation and excellence. We’re excited to be part of the journey.”

“We look forward to welcoming Barney and the Omnico team to Bits In Glass,” said David Hauser, Chief Executive Officer at Bits In Glass. “Their deep expertise in innovative platforms, software engineering culture, plus a strong track record in CRM, make this a natural fit. One that strengthens our capabilities and advances our mission to help businesses create value through intelligent automation.”

“We’re truly excited to see Bits In Glass take this next step in their journey,” said Alex Donchuk, Senior Vice President of Global Channels at Creatio. “This milestone reflects not only their continued investment in CRM and intelligent automation, but also their unwavering commitment to delivering meaningful outcomes for clients. BIG is a trusted and valued partner to Creatio, and we’re proud to see their team grow with the addition of such strong talent. We look forward to supporting this next chapter together.”

About Bits In Glass

Bits In Glass empowers the world’s most forward-thinking companies to navigate a rapidly changing automation landscape. As a trusted global boutique consulting firm, BIG combines a client-focused approach with the ability to scale and deliver tailored, data-driven intelligent automation solutions. Recognized as a Great Place to Work®, BIG helps organizations build digital agility and achieve lasting success.

For more information, please visit www.bitsinglass.com.

About Creatio  

Creatio is a global vendor of an AI-native platform to automate CRM and workflows with no-code and a maximum degree of freedom. Millions of workflows are launched on our platform daily in 100 countries by thousands of clients. Genuine care for our clients and partners is a defining part of Creatio’s DNA.