The new AI action–based model simplifies AI adoption with a fair and predictable pricing model
Creatio, a global vendor of an agentic CRM and workflow platform with no-code and AI at its core, announced today an update to its AI pricing model. The company is introducing a simplified, AI Action–based model coming into effect on November 1, 2025, designed to make the adoption and scaling of AI capabilities simpler, more predictable, and aligned with business activity.
The update aims to remove technical complexity by replacing the previous token-based approach with a more intuitive way to measure how AI usage translates into business outcomes. AI Actions will serve as the core unit of value, representing completed interactions with Creatio.ai, such as generating a summary, scoring a lead, or routing a case.
“Our mission has always been to deliver powerful, easy-to-use tools that drive real business results,” said Burley Kawasaki, Global VP of Product Marketing & Strategy at Creatio. “With AI embedded at the core — not as an add-on — and unlimited agents and features, we’re removing barriers so organizations can innovate and scale without limits. By simplifying AI pricing, we’re giving every company the freedom to plan and grow their AI adoption without hidden costs or complexity.”
As part of this change, Creatio has launched new AI Packages — Start, Grow, Accelerate, Scale, and Freedom — which include all AI capabilities, bundled AI Actions, and advisory services. These packages are designed to help organizations of all sizes effectively adopt and scale AI, gaining measurable efficiency and productivity improvements.
Creatio emphasized that all standard CRM and AI capabilities remain available across every pricing tier, with AI agents and actions fully integrated into the platform. The company remains committed to its core principles of fairness, transparency, and customer freedom, ensuring that the new model continues to deliver predictable business value.
For more information about the new AI pricing model and package options, please visit the pricing page.
About Creatio
Creatio is a global vendor of an agentic CRM & workflow platform with no-code and AI at its core. We help organizations automate customer and operational workflows achieving the fastest time-to-value and the highest ROI on the market. Millions of workflows run on Creatio daily, supporting thousands of clients in over 100 countries. Genuine care for our clients and partners is at the heart of our DNA.
