Creatio Partners with Reyada to Expand Agentic CRM and Workflow Automation Across Africa and the Middle East
Creatio, a global vendor of an agentic CRM and workflow automation platform with no-code and AI at its core, today announced a new partnership with Reyada Business Services & Consulting Co., a digital experience company. The collaboration aims to help organizations across Africa and the Middle East accelerate digital transformation by leveraging Creatio’s agentic platform together with Reyada’s regional experience and implementation expertise.
Through this partnership, Reyada and Creatio will deliver advanced CRM and workflow automation solutions to enterprises in 20+ industries across MEA. By combining Creatio’s agentic platform with Reyada’s digital experience expertise, organizations will be able to drive operational excellence, enhance customer engagement, and achieve sustainable growth.
“Our partnership with Creatio strengthens Reyada’s ability to deliver an agentic CRM and workflow platform with no-code and AI at its core, enabling organizations to automate customer and operational workflows with speed and precision. By combining Creatio’s AI-powered platform with Reyada’s industry-driven customization expertise, we help businesses achieve faster time-to-value and measurable ROI while building systems that scale with confidence.” said Dr. Mohamed ADEL, CEO at Reyada Business Services & Consulting Co.
Creatio gives its customers the freedom to own their automation. Delivered through a leading agentic platform with no-code capabilities for workflow automation and CRM, Creatio enables organizations to digitize workflows, enhance customer and employee experiences, and boost the efficiency of commercial and operational teams. The platform delivers the ultimate combination of AI and no-code to transform sales, marketing, and service, providing unmatched agility, autonomy, and value. Creatio is recognized as a Leader and Strong Performer in multiple Gartner and Forrester reports, and its products consistently receive outstanding end-user reviews on peer-to-peer platforms.
“Expanding our partner ecosystem is a priority for Creatio as we continue bringing the power of agentic AI and no-code automation to organizations worldwide,” said Alex Donchuk, Senior Vice President, Global Channels at Creatio. “We are thrilled to partner with Reyada to help organizations across the Middle East and Africa modernize customer and operational workflows, accelerate innovation, and unlock new levels of business efficiency.”
About Creatio
Creatio, a global vendor of an agentic CRM and workflow automation platform with no-code and AI at its core, empowers organizations to automate workflows and CRM with maximum freedom. Millions of workflows are launched on the Creatio platform daily in 100 countries by thousands of clients. Genuine care for our clients and partners is a defining part of Creatio’s DNA.
About Reyada
Reyada Business Services & Consulting Co. is a digital experience company founded in 2016 and headquartered in Cairo, Egypt. Reyada empowers organizations across multiple industries to achieve sustainable growth and operational excellence through integrated Digital Experience Solutions, including CRM platforms, RPA and AI-driven automation, infrastructure services, and data solutions.
With a strong focus on customization, industry alignment, and measurable business impact, Reyada designs and implements tailored solutions that adapt to each client’s market environment, operational model, and long-term strategy.
