A quick guide into
workflow automation
practical usage, and popular tool

Workflow Automation Definition

Workflow Automation is the process of designing, executing, and automating series of tasks, data, and file routing between individuals or systems based on pre-defined rules. Once a user sets specific rules and logic, tasks like sending emails, setting up reminders, scheduling tasks, triggering drip campaigns, and more are being executed without human intervention.

How doesworkflowautomation work?

Workflow automation is based on a series of if/then conditional dependencies that trigger an action sequence. The task scope is divided into several branches depending on the tools, business units or roles that are responsible for the required action.

Depending on whether a workflow can be best described as a structured or unstructured/semi-structured sequence of steps, there are two different workflow design techniques — business process management notation and dynamic cases.

Let’s consider an unstructured workflow created in Creatio using the DCM tool. Unlike structured workflows, unstructured or semi-structured workflows serve as guidelines, rather than step-by-step instructions. They are best designed as a sequence of steps that include a set of tasks called cases. Cases can be executed in a sequence, in parallel, or in no specific order.

The workflow below represents a hardware maintenance routine. At the top of the diagram, there is a sequence of strict steps like that of a structured workflow. In addition, there are transition rules that accompany each step. Unstructured workflows have a set of cases outlined for each step that can be executed in a non-sequential order; there may or may not be specified transition rules between the cases. If there are no restrictions, then it is up to the accountable employees to decide how to better approach the situation on a case-by-case basis.

Here’s how a hardware maintenance workflow can be designed:

The workflow commences with the case registration step where the client and the client need is identified. The activities described below can be performed simultaneously. Once the case is registered, the next step — case classification — begins.
After the case classification step, the next stage — research & diagnostics — commences. It consists of different types of hardware checks, which can be performed in no specific order. Logistically, describing the problem found is the last step in the case sequence before the transition to the next step.
In the next step, the client’s problem should be fixed and, if necessary, all the recovery activities should be performed.
Lastly, the case is closed, and the workflow is completed.

Building unstructured workflows in the Dynamic Cases format provides for a more flexible format than designing them as BPMN processes.


How to createand automateworkflowsusing Creatio

Creatio’s versatile process designer based on BPMN allows for building workflows of any complexity, while case management tools help to manage and automate unstructured processes. A powerful BPM engine enables concurrent multiple workflow executions. Using a drag and drop tools of Creatio’s no-code platform allows for creating workflows as easy as playing with LEGO: move elements, engage peers, comment on actions and manage all processes in a single environment. Its visual analytics tools help instantly detect bottlenecks and optimize processes.

WorkflowAutomation Examples

Workflow Automation Software

Creatio: to automate processes of any complexity in minutes

Creatio is a low-code/no-code platform for process management and CRM. Creatio combines an intuitive low-code/no-code platform, best-in-class CRM and a robust BPM in a single solution to accelerate sales, marketing, service and operations for mid-size and large enterprises.

To further accelerate operations, Creatio offers a composable approach to app development and workflow automation. Creatio’s out-of-the-box functionality eliminates the need to build core modules for apps from scratch. Its pre-configured modules have common core functions needed for several apps, and they can be reused to develop different solutions more quickly. This way, users can repurpose prebuilt or newly-developed modules, plug-ins, and entire applications to rapidly create necessary solutions.

Creatio pricing: $0 (Studio Free)$25/month (Studio enterprise)

Kissflow is an all-in-one workflow automation software that helps to automate human resources, sales, finance, administration, marketing, and purchase workflows.

Kissflow provides more than 50 pre-installed BPM applications that allows for streamlining almost any business process.

The software is a good option for small businesses that are just starting to automate their workflows. The platform is quite simple and user-friendly making it easy to be implemented and used.

Kissflow pricing: $200/month (Basic)$495/month (Advanced)$1,900/month (Fully Loaded)

Integrify is a software that allows for creating and automating workflows with a drag-and-drop builder and run sequential processes. The platform helps to collaborate on tasks, test processes, set up reminders, and more. This allows to streamline routine business processes and automate manual tedious tasks.

Integrify also has a rest-based open API that helps users to integrate with external databases, and the ability to import and export data from Excel and PDF documents.

The software works best for small to medium businesses that are seeking to automate their everyday tasks. Its Process Builder makes it easy to start and complete a workflow.

Integrify pricing: upon request

OutSystems is a low-code development platform for large enterprises or developers looking to publish apps directly to consumer app stores. The platform allows users to develop responsive applications that integrate easily with existing systems.

The platform offers visual tools and reusable templates and components to help businesses build basic apps. It also provides admin, project management, deployment and update, and automation capabilities for developers. New users are recommended to learn the Outsystem low-code developer skills prior to building solutions.

The solution is a good option for organizations with 1000-5000 employees.

OutSystems pricing: starts at $4000 per month

Nintex provides over 3 million workflow applications that help enterprise customers to manage, automate, and streamline their processes.

Nintex offers different workflow automation tools for process mapping, building workflows, process intelligence, and more that allows businesses to map out each of the processes, execute them, and monitor their performance.

Nintex is a good option for enterprise businesses with already established processes.

Pricing: $910/month (Standard)$1,400/month (Enterprise)

What is workflow automation in CRM?

Workflow automation in Customer Relationship Management allows to automate customer-facing workflows of any complexity to save time, drive sales, and leverage employee talents. It allows you to automate CRM-related tasks, whether it's contacting relevant parties, sending welcome emails to new clients, or contacting a CSR about a customer issue.

Why Use Workflow Automation?

Businesses opt for workflow automation to improve efficiency of their processes, increase productivity, ensure accuracy, audibility, and accountability as well as enhance job satisfaction rate among employees.

What is intelligent workflow?

An intelligent workflow is a combination of automation, AI (Artificial Intelligence), analytics, and skills needed to change the way work is completed. It minimizes friction through the automation of tasks, thus helping organizations to streamline their processes and enhancing business growth.

Privacy Settings
We use third-party website tracking technologies to provide and continually improve our services, and to display advertisements according to users' interests. You can accept and reject individual cookie types and revoke your consent for the future at any time under "Settings".
We use third-party website tracking technologies to provide and continually improve our services, and to display advertisements according to users’ interests.
Always active
on off
These cookies are required to enable core functions of the website such as security, authorization, currency preferences etc.
on off
These cookies are used to provide communications services and relevant to your interests ads.
on off
These cookies enable us to analyze the use of the website in order to measure and improve performance. The cookies collect information in a way that does not directly identify anyone.