One platform
to automate banking workflows and CRM with no-code

Orchestrate end-to-end customer journey and streamline front and middle office workflows for retail and business banking
No-code CRM banking platform screenshot

Banking Automation Workflow Map

Marketing manager
Relationships manager
Branch manager
Loan officer
Customer service
Compliance officer



Set up flexible customer segmentation by various criteria and engage your audience with personalized offers in the right channel, at the right time.

Campaign management

Ensure strong lead generation and brand awareness by designing, executing, and optimizing omnichannel marketing campaigns for various markets and geographies at scale.

Loyalty & reward programs

Improve customer retention with a full-fledged automated loyalty bonus program, integrate and manage multiple loyalty solutions in one place, and analyze loyalty program KPIs to ensure steady growth.

Event management

Streamline organizational processes for corporate and client-focused events, as well as tap into high-potential lead pools by executing effective marketing campaigns tailored for industry events and trade shows.
Banking CRM promotional campaign flow screenshot


Lead management

Track and capture your leads from different sources into a unified database, ensure automated data verification, and design your own unique lead management process for the best conversion rates.

Opportunity management

Manage your opportunities with highly granular processes that help you define and follow through the most optimal strategy for each potential client.

Cross-/Up sales

Boost customer engagement and build long-lasting relationships with your clients by making highly personalized value propositions based on predictive scoring, AI/ML-powered next-best-offer intelligence, and client's history of previous interactions.

Agent management

Empower your sales reps and front-office agents with the ability to manage their daily tasks, customer requests, and communications in a unified digital environment that minimizes distractions and ensures maximum productivity.
Explore sales CRM pricing
Banking CRM business analytics CRM screenshot


Customer 360

Have a 360-degree view of your clients, including their previous history with your bank, current portfolio and wealth management programs, loyalty programs, AI-powered predictions for potential next best offers, etc.


Provide a personalized onboarding experience for each customer with a 360-degree customer view and needs analysis, streamlined offer management, and automated product catalog.

Account opening

Automate processes related to account opening, streamline screening and verification routines, speed up approvals, and digitize document management to eliminate errors and maximize customer satisfaction.

Card operations

Streamline typical service routines for personal debit and credit cards, customer identity verification, and service personalization according to specific customer tiers and service plans.
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Banking CRM front office CRM screenshot


Loan application management

Utilize customer 360 data and automated loan verification workflows to provide personalized loan terms for each client, quickly collect approvals from the middle office, and enforce any unique loan processing policies as part of your company's playbook.

Loan origination

Easily create and enter lending terms, information on lending participants, and collateral documents to ensure fast loan origination and simplify ongoing loan pipeline monitoring.

Loan servicing

Organize the lending process to ensure top-notch customer service, automate customer reminders, deliver loan self-service capabilities, and ensure consistent data updates at every stage.

Debt collection

Automate debt collection processes and improve agents' productivity with consolidated communication, analytics, data processing, and reporting tools.
Banking CRM Loan Application management screenshot

How OTP Bank is fueling its growth with no-code

Explore how OTP Bank has fueled its growth & improved customer experience with Creatio’s no-code platform

Underwriting and Verification


Have full visibility of loan application data to streamline underwriting processes and empower underwriters with in-depth analytics for approving, postponing, rejecting the application, or changing the final financing terms.

Approval and verification

Ensure in-depth verification of loan application data with flexible checklists and automated review/approval workflows, manage priority-based verification queues, speed up the final approval by minimizing manual data entry, setting reminders, and organizing collateral documents.

Product catalog management

Keep a well-organized, up-to-date hierarchy of products and services offered by your bank, regardless of the complexity and size of your product catalog; configure special offers for individual customers, accounts, or markets; set up product bundles and promotions; easily add new products and notify corresponding teams.
Banking CRM Credit Application screenshot

Customer Experience

Contact center

Maximize the efficiency of contact center operations as well as in-person, chatbot, and digital customer consultations by ensuring automated data sync across all customer-facing solutions, databases, and interfaces.

Case management

Accumulate all cases from your customers and partners, classify them into different categories, populate SLA and other data, assign agents and teams - all based on automated digital workflows.

Dispute management

Collect and provide full visibility into the customer-initiated disputes for all teams involved, streamline teams' collaboration on single-source data, and formalize and automate dispute validation processes to accelerate resolution.

NPS and customer feedback

Collect, analyze, and manage customer feedback by using measurable KPIs such as Net Promoter Score and implementing digital workflows that are easy to enforce and monitor.
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Banking CRM Contact Center screenshot


Anti-money laundering

Automate AML workflows such as digital customer identity verification and case investigation, apply AI/ML-powered behavior analytics, set up transparent compliance reporting, and utilize intelligent transaction monitoring.

Know your customer

Ensure the most complete and accurate customer profile data with a centralized approach based on the unified CRM database, automated data verification and deduplication tools, enterprise-grade data security, and AI/ML-powered customer intelligence tools.

Risk management

Digitize your risk catalog and enhance it with intelligent classification, cross-link, and drill-down capabilities to quickly identify, measure, and deal with risk.

Internal audit

Improve the efficiency and accuracy of internal audit by streamlining data collection, verification, and anomaly detection processes via unified workflows automation, automated reports and dashboards, and single-source data storage that eliminates out-of-sync or duplicate data.
Banking CRM Compliance screenshot

Corporate Services

Employee lifecycle management

Implement unified and transparent HR workflows for efficient employee management, including hiring, onboarding, development, retention, and exit.

Employee request management

Improve the employee experience by providing a user-friendly solution to automate all types of requests (vacation, travel, expenses, etc.)

Joint collaboration & knowledge sharing

Centralize communications, collaborate, share knowledge and documents, plan your tasks and meetings, manage reviews and approvals.
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Banking CRM HR Dashboard screenshot

Customer success and genuine care

Bank G&T utilizes Creatio as a central platform for its customer-facing operations.
Luther Burbank Savings transformed its customer-facing banking workflows.
Ent Credit Union improved indirect member onboarding and automated sales and lead management processes.
OTP Bank delivers a seamless customer experience across the various banking services.

Partners and marketplace ecosystem

Industry-focused Implementation partners
Top marketplace applications for Banking
Corporate Lending
Corporate Lending for Creatio

Intelligent product for corporate and SMB lending process acceleration

Collection for Creatio
Debt collection strategy automation
RiskMaster for Creatio
Vertical solution for managing Risk catalogue, automatically identify incidents and cases with risk impact and automate their resolution
ComplyTrack for Creatio
Ensuring compliance with the regulator’s requirements (KYC, AML, CTF, legislation, industry standards)
Consultation contact center
Consultation contact center for Creatio

Advisory contact center

Financial Services Creatio, sales edition
Financial Services Creatio, sales edition

The robust solution to manage end-to-end sales processes of financial products and services

Data Import-Export
Data Import-Export for Creatio
Schedule your data import to and export from Creatio through CSV Files (Local, SFTP, …) or connection to any SQL Server database
Contact center product suite
Contact center product suite Creatio
Full-featured Inbound & Outbound call center with AI-based agent scoring and call analytics
Integration via Creatio API
StarfishETL integration
StarfishETL integration for Creatio

A powerful iPaaS for integrating Creatio with all kinds of other business solutions

Related Resources

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