Creatio Partners with iNOVO to Accelerate AI-Powered Customer and Operational Transformation Across Southern Africa

Creatio, an AI CRM and workflow platform where people and AI agents work together—with no limits on users, agents, or scale—today announced a new partnership with iNOVO, a leading AI-enabled customer experience technology company in Southern Africa.

With nearly two decades of experience in delivering business transformation initiatives across Southern Africa, iNOVO brings deep industry expertise and a strong regional presence. Through this partnership, it will leverage Creatio's AI-native platform to help organizations modernize business processes, enhance customer engagement, and accelerate AI-powered digital transformation with intelligent automation, AI agents, and no-code innovation.

“This partnership signals where we're taking African enterprise — toward a future where our clients don't just adopt AI, they operate on it. Premier Partner status gives iNOVO the platform depth to lead that shift across the continent, not follow it.” — said Ryan Schefermann, Chief Executive Officer

Creatio is an AI-native CRM and workflow platform built for the AI era. Through its Unlimited Enterprise operating model, organizations can scale execution freely across teams, AI agents, and operations without the constraints of traditional enterprise software. By combining CRM, industry workflows, AI-native capabilities, and no-code tools on one unified platform, Creatio enables organizations to automate processes, adapt faster, and continuously evolve how work gets done.  

"iNOVO has built an exceptional reputation for helping organizations across Southern Africa transform customer and operational experiences," said Alex Donchuk, Senior Vice President, Global Channels at Creatio. "Their deep expertise in enterprise transformation, AI, and the Creatio platform makes them a strong partner to help organizations accelerate innovation, automate complex workflows, and drive business growth."

About iNOVO

iNOVO is an AI-enabled customer experience technology company with 19 years of experience in the South African market. The company helps organizations transform the way they serve their customers by replacing fragmented, manual processes with intelligent, outcome-driven experiences that create measurable business value. 

About Creatio

Creatio is an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, or scale. We help midsize and large organizations run customer workflows in the AI era. Headquartered in Boston, MA, with a global team and a large ecosystem of partners, Creatio serves thousands of customers in over 100 countries and automates tens of millions of workflows daily. Genuine care for our clients and partners is at the heart of our DNA.