London, UK – August 2, 2013 – BPMonline, UK-based global provider of customer relationship management and business process management solutions, has been named the company to watch in the Midmarket CRM Suite category of the 2013 CRM Market Leaders Awards by CRM Magazine.

With its 12th annual CRM Market Leaders Awards, CRM Magazine honors the vendors, consultants, and end-user companies that focus on customer relationships and the customer experience through the sophisticated integration of people, processes, and technologies. As outlined in the magazine, this year CRM vendors are making some pretty bold moves to incorporate newer technologies into their existing solutions. The companies represented in this year's CRM Market Leader awards are betting big on technologies such as social media, mobile solutions, and analytics, the cloud, and big data.

Over the past year BPMonline has significantly extended its product portfolio. The greatest achievement was the release of BPMonline version 7.0 with completely re-designed user interface. With the ever-growing number of functions and features traditional CRM systems often fail to be user-friendly and are difficult to learn. When creating new interface, BPMonline’s UI experts wanted to change completely the perception of enterprise software. As a result, products built on BPMonline 7.0 platform are simple, smart and engaging.

Another distinctive feature for which BPMonline was recognized as the ‘One to Watch’ this year is the ability to blend business process management with CRM capabilities. Steve King, partner at Emergent Research, commented: “One of the regular complaints you hear about CRM (or any process-oriented software) is you have to adjust how you do business to make them work effectively within your firm's work flow. This is not true for BPMonline. I think they will likely gain share over the next couple of years."

“The honor of being mentioned as one of only six elite Midmarket CRM vendors recognized by CRM Magazine serves as a proof that our cutting-edge CRM solutions and team of professionals have contributed to the CRM industry in the past year. This also evidences that our innovating solutions bring exceptional value to client’s businesses,” commented Katerina Kostereva, CEO and founder of BPMonline.

About CRM Magazine

CRM magazine is the leading publication of the customer relationship management industry, covering sales, marketing, customer service, and strategy. The magazine also administers and hosts the annual CRM Evolution conference. Each of these properties is designed to serve customer-centric business initiatives, and leaders who recognize CRM as a key strategy for creating enhanced customer value in any industry.