The Cheesecake Factory Bakery® is Keeping Customer Relations Sweet and Whimsical with Creatio’s No-code Platform

The iconic brand selected Creatio to help cater to the ever-evolving needs of its customers

Creatio, a global vendor of one platform to automate workflows and CRM with no-code and a maximum degree of freedom, today announced that The Cheesecake Factory Bakery®, a global brand dedicated to creating some of the most innovative and irresistible desserts in the world, is leveraging Creatio technology to bolster its omnichannel transformation and support data-driven decision making.   

The Cheesecake Factory Bakery produces quality cheesecakes, layer cakes, and specialty items for leading-edge foodservice operators, retail and grocery, as well as The Cheesecake Factory® restaurants worldwide.  

As The Cheesecake Factory Bakery® evolves, so, too, does its need for a relevant omnichannel strategy where its customers can have a more connected, customized experience. The Cheesecake Factory Bakery selected Creatio’s one platform to automate customer relationship management workflows with no-code. The Cheesecake Factory Bakery will use Creatio to enable marketing, sales, and service teams to increase customer engagement with a unified customer view.  

In tandem, Creatio’s product will allow The Cheesecake Factory Bakery to integrate quickly and easily with other legacy infrastructures. Manual and paper-based workflows will also be automated to better track demand planning, share production information, and assist in resource allocation and budgeting. 

As a result, Creatio’s no-code technology is also enabling The Cheesecake Factory Bakery to become more data-driven and to step away from manual tracking of product and customer data spreadsheets. With better decision-making tools at its fingertips, The Cheesecake Factory Bakery can stay committed to understanding their customers better and providing higher levels of service.  

“The Cheesecake Factory Bakery is a great example of an iconic company that is prioritizing its transformation of customers’ digital brand journeys,” said Andy Zambito, Chief Sales Officer, America, Creatio. “With Creatio’s no-code platform, the brand possesses a maximum degree of freedom to continue accelerating and supporting their transformation to deliver customized and seamless customer experiences.”   

About Creatio

Creatio is a global vendor of one platform to automate workflows and CRM with no-code and a maximum degree of freedom. Millions of workflows are launched on our platform daily in 100 countries by thousands of clients. Genuine care for our clients and partners is a defining part of Creatio’s DNA.  

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