The Cheesecake Factory Bakery® is Keeping Customer Relations Sweet and Whimsical with Creatio’s No-code Platform
Creatio, a global vendor of one platform to automate workflows and CRM with no-code and a maximum degree of freedom, today announced that The Cheesecake Factory Bakery®, a global brand dedicated to creating some of the most innovative and irresistible desserts in the world, is leveraging Creatio technology to bolster its omnichannel transformation and support data-driven decision making.
The Cheesecake Factory Bakery produces quality cheesecakes, layer cakes, and specialty items for leading-edge foodservice operators, retail and grocery, as well as The Cheesecake Factory® restaurants worldwide.
As The Cheesecake Factory Bakery® evolves, so, too, does its need for a relevant omnichannel strategy where its customers can have a more connected, customized experience. The Cheesecake Factory Bakery selected Creatio’s one platform to automate customer relationship management workflows with no-code. The Cheesecake Factory Bakery will use Creatio to enable marketing, sales, and service teams to increase customer engagement with a unified customer view.
In tandem, Creatio’s product will allow The Cheesecake Factory Bakery to integrate quickly and easily with other legacy infrastructures. Manual and paper-based workflows will also be automated to better track demand planning, share production information, and assist in resource allocation and budgeting.
As a result, Creatio’s no-code technology is also enabling The Cheesecake Factory Bakery to become more data-driven and to step away from manual tracking of product and customer data spreadsheets. With better decision-making tools at its fingertips, The Cheesecake Factory Bakery can stay committed to understanding their customers better and providing higher levels of service.
“The Cheesecake Factory Bakery is a great example of an iconic company that is prioritizing its transformation of customers’ digital brand journeys,” said Andy Zambito, Chief Sales Officer, America, Creatio. “With Creatio’s no-code platform, the brand possesses a maximum degree of freedom to continue accelerating and supporting their transformation to deliver customized and seamless customer experiences.”
About Creatio
Creatio is an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, or scale. We help midsize and large organizations run customer workflows in the AI era. Headquartered in Boston, MA, with a global team and a large ecosystem of partners, Creatio serves thousands of customers in over 100 countries and automates tens of millions of workflows daily. Genuine care for our clients and partners is at the heart of our DNA.
