Creatio Recognized in the Sales Force Automation Landscape Report by an Independent Research Firm

Creatio, a global vendor of one platform to automate workflows and CRM with no-code and a maximum degree of freedom, has been recognized in The Sales Force Automation Landscape, Q2 2023 by Forrester Research. According to Forrester, “Technology and business leaders should use this report to understand the value they can expect from a sales force automation vendor, learn how vendors differ, and select one based on size and market focus.”

The landscape provides an overview of 27 SFA providers, offering sales automation solutions that Forrester defines as “a core component of the sales technology stack, whose greatest value is activity tracking and sales management reporting.”

Looking into the recent market trends, Forrester states that “growing revenue, reducing costs, and improving customer experience (CX) are three of the most commonly selected business objectives that global business and technology professionals identified as a high priority for their organization over the next 12 months.” 

Sales Creatio is an end-to-end platform to automate sales processes of any type and complexity with no-code and a maximum degree of freedom. Creatio's intelligent offering empowers sales organizations to easily customize and extend their out-of-the-box SFA functionality, while also allowing them to use no-code capabilities to create new, custom applications and automate revenue-generating workflows.  

Creatio offers capabilities to drive customer acquisition, development, and retention for sales processes of any type: digital sales, business-to-business (B2B) sales, business-to-consumer (B2C) sales, field sales, and channel sales. The product provides extensive artificial intelligence (AI) tools to help organizations build machine learning (ML)-based forecasts, leverage next-best-offer recommendations, and create custom lead-scoring models without a line of code. Sales Creatio can be used as a standalone product or as part of the unified bundle to accelerate sales, marketing, service, and operations on a unified no-code platform.  

The full report is available at the Forrester website to active subscribers or for purchase.  

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About Creatio 

Creatio is a global vendor of one platform to automate industry workflows and CRM with no-code and a maximum degree of freedom. Millions of workflows are launched on our platform daily in 100 countries by thousands of clients. Genuine care for our clients and partners is a defining part of Creatio DNA.