Toledano - Pronaca Increases Gross Profit by $1.6M with Governed Discount Automation on Creatio
Creatio, a global vendor of an agentic CRM and workflow platform with no-code and AI at its core, today announced that Toledano - Pronaca, a leading food producer in Panama has adopted Creatio to modernize and govern its discount management process across its field sales organization.
Serving 5,000 customers across five product lines, Toledano - Pronaca uses Creatio to enable faster, mobile-first price negotiations at the point of sale while enforcing centralized business rules and real-time ERP synchronization. The platform allows sales teams to negotiate efficiently in the field, while ensuring pricing consistency, transparency, and margin protection.
By moving discount management into a governed, agentic no-code platform, Toledano - Pronaca generated $1.6 million in incremental gross profit in the first year of implementation, reduced pricing discrepancies, and increased productive selling time for both sales representatives and supervisors. Discount requests can now be initiated and approved in just a few clicks, without slowing down day-to-day execution.
“Creatio allowed us to combine speed in the field with the level of governance the business needs,” said María Jimena Herrera, Revenue Management Manager at Toledano - Pronaca. “We now have clear rules behind every pricing decision, while giving the sales team a process they can use easily in their daily work.”
The solution was implemented in collaboration with Cibernética, ensuring rapid adoption and flexibility as commercial needs evolve. With a governed foundation in place, Toledano - Pronaca is preparing to expand its use of Creatio with advanced analytics and AI-driven pricing models to support more consistent, data-informed decision-making.
To learn more about Toledano’s success with Creatio, click here.
About Toledano - Pronaca
Toledano - Pronaca is a leading food producer in Panama and part of a multinational group with more than 65 years of experience in the food industry. The company serves thousands of customers across multiple product categories and plays a key role in Panama’s food supply chain.
About Cibernética
Cibernética is a technology consulting and implementation firm specializing in enterprise digital transformation across Latin America. As a Creatio partner, Cibernética helps organizations modernize core business processes through scalable, no-code solutions, enabling faster time to value, stronger governance, and long-term operational agility.
About Creatio
Creatio is a global vendor of an agentic CRM & workflow platform with no-code and AI at its core. We help organizations automate customer and operational workflows achieving the fastest time-to-value and the highest ROI on the market. Millions of workflows run on Creatio daily, supporting thousands of clients in over 100 countries. Genuine care for our clients and partners is at the heart of our DNA.
