Creatio Joins CRM Playaz IRL 2026, Contributing to Industry Dialogue on Agentic AI and the Future of CRM
Creatio, a global vendor of an agentic CRM and workflow platform with no-code and AI at its core, announced its sponsorship and participation in CRM Playaz IRL 2026, a community-driven industry event hosted by CRM Playaz founders Paul Greenberg and Brent Leary, that took place between the 11th and 12th of March, 2026.
Held in Atlanta, USA and streamed globally, the event builds on more than a decade of conversations hosted by Greenberg and Leary through their influential CRM Playaz program, which brings together analysts, practitioners, and technology leaders to discuss the evolution of CRM, customer experience, and enterprise technology. This year, the in-person gathering emphasized open conversation and collaboration, bringing the community together to discuss emerging topics including AI, customer engagement, and digital transformation.
During the “In the Hot Seat” show discussion, Creatio joined industry experts in a conversation about how agentic AI is fundamentally changing how organizations operate, enabling software platforms to move beyond assisting users toward independently executing workflows, orchestrating processes, and delivering business outcomes. The session explored the growing role of autonomous AI capabilities in redefining enterprise technology and business models.
Creatio’s participation reflects the company’s continued commitment to supporting the CRM and customer experience community while helping organizations leverage agentic AI and no-code automation to accelerate innovation and improve customer engagement.
To learn more about Creatio and its agentic CRM platform, visit www.creatio.com
About Creatio
Creatio is a global vendor of an agentic CRM & workflow platform with no-code and AI at its core. We help organizations automate customer and operational workflows achieving the fastest time-to-value and the highest ROI on the market. Millions of workflows run on Creatio daily, supporting thousands of clients in over 100 countries. Genuine care for our clients and partners is at the heart of our DNA.
