Petroautos Unlocks Hidden Revenue by Automating the End-to-End Car-Buying Journey with Creatio
Creatio, a global vendor of an agentic CRM and workflow platform with no-code and AI at its core, today announced that Petroautos, Panama’s nationwide importer and distributor of Hyundai vehicles, has modernized its digital sales operations. By using the agentic platform, the company automated end-to-end digital car-buying journeys.
Petroautos serves over 50,000 customers through a nationwide sales and after-sales network. As digital demand increased, the company faced growing limitations with internally built legacy systems that restricted visibility into customer intent, slowed changes, and fragmented the car-buying journey across marketing, quoting, and sales processes.
By adopting Creatio, Petroautos unified digital advertising, website lead capture, quoting, CRM, and sales follow-up into a single automated workflow. Customers can now self-serve vehicle quotes online, while sales teams gain real-time insight into buyer behavior and interest signals throughout the early stages of the journey.
The platform was implemented in collaboration with Cibernetica, leveraging Creatio’s no-code process design and integration framework to connect the website, ERP inventory, credit verification, and specialized quoting systems into one coherent flow.
“Today’s car buyers expect a seamless digital experience from first click to quotation. With Creatio, we automated the entire early-stage car-buying journey, giving our teams clear visibility into interest and helping us respond while intent is still high.” said Octavio Garcia Lavergne, CTO at Petroautos.
As a result of the unified digital process, Petroautos increased lead-to-prospect conversion from 35% to 56%, uncovering demand that had previously gone unrecognized due to fragmented systems and inconsistent follow-up. Automated lead routing and behavioral tracking now allow sales teams to focus on high-intent opportunities while maintaining a consistent customer experience.
“In automotive sales, lead volume means very little without follow-up discipline. Automating lead capture and routing helped us handle higher inbound demand while improving consistency across the sales funnel.” said Octavio Garcia Lavergne, CTO at Petroautos.
The Petroautos results reflect a broader industry shift. Independent Nucleus Research reports that organizations using Creatio achieve 61% faster lead response than legacy CRM platforms, enabling teams to capture demand more effectively as digital lead volumes grow.
About Petroautos
Petroautos is a Panama-based automotive company and the nationwide importer and distributor of Hyundai vehicles. With more than 37 years of operations, the company manages a comprehensive sales and after-sales network serving over 50,000 customers nationwide.
About Cibernetica, S.A.
Cibernetica, S.A. is a Panama-based technology services company with more than 30 years of experience delivering enterprise solutions across Central America, specializing in systems integration, digital platforms, and data-driven transformation.
About Creatio
Creatio is a global vendor of an agentic CRM and workflow platform with no-code and AI at its core. Creatio helps organizations automate customer and operational workflows to achieve faster time-to-value and higher ROI. Millions of workflows run on Creatio daily, supporting thousands of customers in over 100 countries. Genuine care for customers and partners is central to Creatio’s culture.
