Creatio CEO Katherine Kostereva Joins CNBC to Discuss How AI is Reshaping the Enterprise Software Landscape
Creatio, an AI-native CRM and workflow platform where people and AI agents work together—with no limits on users, agents, workflows, or scale, today announced that CEO Katherine Kostereva joined CNBC to discuss the future of AI and enterprise software and how Creatio's growth reflects broader changes in the market.
Three Forces Transforming Enterprise Software
The interview highlighted three shifts reshaping enterprise software today.
1. AI Adoption Is Accelerating
Organizations are moving AI from experimentation to practical deployment, integrating agents into sales, marketing, service, and operational workflows at scale. According to Creatio’s State of AI Agents & No-Code survey, 86% of organizations identify AI as the key topic in their boardrooms.
As adoption accelerates, enterprises are looking beyond isolated AI capabilities toward platforms that can embed AI directly into core business processes and enable people and AI agents to work together.
2. Enterprises Are Entering a Major Software Replacement Cycle
Enterprises are reassessing existing CRM and workflow technology stacks and increasingly choosing AI-native products instead of adding AI capabilities to legacy systems. Traditional enterprise platforms were built for a different era and can introduce limitations around speed, flexibility, and the ability to deploy AI across business processes. As AI becomes increasingly central to enterprise operations, organizations are evaluating whether their existing technology foundations can support the next generation of work.
This shift is contributing to what Kostereva described as one of the largest enterprise software replacement cycles in decades.
3. New Software Models Are Removing Traditional Constraints
AI is not only changing what enterprise software can do—it is also challenging how enterprise technology is consumed and scaled. Creatio’s Unlimited offering removes traditional licensing constraints around users, AI agents, workflows, applications, and scale, enabling organizations to expand automation without the conventional limits associated with enterprise software.
Creatio’s Momentum Reflects a Broader Market Shift
The growing demand for AI-native enterprise technology is reflected in Creatio’s recent growth momentum, with quarterly bookings reaching 255% of the prior-year level as organizations accelerate AI adoption and modernize their technology stacks.
Creatio provides an AI-native CRM and workflow platform where people and AI agents work together. Its Unlimited Enterprise model enables organizations to overcome the conventional limits of legacy enterprise software, scaling execution freely across users, AI agents, workflows, and applications —removing many of the traditional constraints of enterprise software.
About Creatio
Creatio is an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, or scale. We help midsize and large organizations run customer workflows in the AI era. Headquartered in Boston, MA, with a global team and a large ecosystem of partners, Creatio serves thousands of customers in over 100 countries and automates tens of millions of workflows daily. Genuine care for our clients and partners is at the heart of our DNA.
