AI Innovation Takes Center Stage as Creatio Makes Its Mark at LEAP 2026
Creatio, an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, or scale — made its mark at LEAP 2026, engaging business and technology leaders around the future of AI-powered CRM, agentic automation, and enterprise transformation. The event took place August 31–September 3 in Riyadh, Saudi Arabia.
Bringing together more than 1,800 global technology brands and 1,000 speakers, LEAP 2026 served as a major meeting point for the global technology community and organizations shaping the next wave of digital innovation. Throughout the four-day event, Creatio saw strong engagement from organizations looking to move beyond AI experimentation and embed AI into the workflows that power their businesses.
At the center of Creatio’s presence was a clear vision for the next era of enterprise software: one where people and AI agents work together seamlessly across customer and operational workflows. Conversations with business leaders, technology executives, customers, and partners reflected a growing focus on how organizations can operationalize AI at scale while maintaining the agility and control needed to continuously adapt.
Creatio brought this vision to life through a series of live sessions and hands-on experiences spanning three key areas: AI CRM, AI Strategy, and Creatio Bank.AI. The program explored practical approaches for organizations at different stages of their AI journey:
AI CRM — How AI agents can work alongside people across sales, marketing, and service to automate customer-facing workflows, improve productivity, and enable more intelligent customer engagement.
AI Strategy — How organizations can move from isolated AI use cases toward a scalable enterprise AI strategy, including building, deploying, managing, and governing AI agents across business workflows.
Creatio Bank.AI — How financial institutions can apply AI agents to industry-specific workflows, from customer onboarding and revenue growth to the emergence of more autonomous banking operations.
LEAP comes at a pivotal moment for AI adoption in the Middle East, as organizations increasingly look beyond individual AI tools toward practical strategies for embedding intelligence into everyday operations. As this momentum accelerates, having the right ecosystem of trusted partners with deep regional and industry expertise is critical to helping organizations turn AI ambition into measurable business impact. Creatio continues to strengthen its partner network across the region, combining the power of its AI-native platform with local expertise to help customers accelerate adoption and realize value at scale.
“LEAP 2026 is bringing together organizations that are ready to move from talking about AI to putting it to work at scale,” said Andy Zambito, Chief Sales Officer, Creatio. “What we are seeing in Riyadh is a clear appetite for bringing AI agents directly into the workflows where work happens — across CRM, enterprise operations, and industry-specific processes. Our goal is to give organizations the freedom to embrace AI quickly, scale it confidently, and achieve tangible business outcomes without introducing unnecessary complexity.”
Creatio’s participation at LEAP reflects the company’s continued commitment to helping organizations across the Middle East accelerate transformation in the AI era. By bringing AI agents, CRM, workflow automation, and industry capabilities together on a single AI-native platform, Creatio enables organizations to rethink how work gets done and unlock new levels of productivity, agility, and growth.
About Creatio
Creatio is an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, or scale. We help midsize and large organizations run customer workflows in the AI era. Headquartered in Boston, MA, with a global team and a large ecosystem of partners, Creatio serves thousands of customers in over 100 countries and automates tens of millions of workflows daily. Genuine care for our clients and partners is at the heart of our DNA.
